10 Reasons Why Coaches Have a Beautiful Website But Aren’t Getting Clients (And How to Fix Them)
Inyene Udom
Helping ambitious coaches turn website visitors into clients by creating their wow website that shows up on Google l Three blog posts - Fully optimise them for SEO l Send back within 5 days l BETA-price - ￡99/Month I DM
A beautiful website is a fantastic asset for any coach, but it's not doing its job if it’s not bringing in clients.
?Here are the top reasons why a stunning website might fail to convert visitors into paying clients – and actionable tips to turn things around and start seeing results.
1. Lack of Clear Messaging on Your Website
Your Struggle: Visitors can’t immediately tell who you serve, what problems you solve, or the transformation you offer. A pretty design can’t compensate for unclear messaging. Both need to work together to turn visitors into clients.
Try this:?
Create a compelling headline and tagline that speak directly to your ideal clients. Use simple, client-focused language highlighting the results they can expect from working with you.
2. Weak or Missing Call-to-Action (CTA) on Your Website
Your Struggle: Your website doesn’t guide visitors on what to do next. CTAs like “Learn More” or “Contact Us” are too vague.
Try This:??
Add specific, action-oriented CTAs such as;
You can place CTAs prominently on your homepage, service pages, About page and blog posts.
3. Poor User Experience (UX) on Your Website
Your Struggle: Your website might look great, but it’s hard to navigate, slow to load, or not mobile-friendly.
Try This:??
4. No Lead Capture System on Your Website
Your Struggle: Visitors leave your website without providing any way for you to follow up with them.
Try This:??
In exchange for their email address.?
Use an email marketing platform to nurture these leads over time and if they are your ideal client will become paying clients.
5. Lack of Social Proof on Your Website
Your Struggle:? Your website doesn’t include testimonials, case studies, or other forms of social proof to build trust.
Try This:??
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6. Attracting the Wrong Audience to Your Website
Your Struggle: Your website is bringing in visitors, but they’re not your ideal clients.
Try This:??
7. Low Website Traffic
Your Struggle:? A beautiful website won’t convert if no one is visiting it.
Try This:??
8. No Emotional Connection
Your Struggle: Your website feels generic and doesn’t resonate emotionally with your audience.
Try This:???
9. Overwhelming or Confusing Content on Your Website
Your Struggle: ?Too much information can overwhelm visitors, while unclear or complex content can confuse them.
Try This:??
10. Missing Offers for Different Stages of the Client Journey
Your Struggle: If your website only appealing to visitors who are ready to buy, leaving out those who are still exploring or need nurturing.
Try This:?
Include offers for every stage of the client journey. For example:
Conclusion
A beautiful website is only part of the equation. To turn visitors into clients, your website needs clear messaging, strong CTAs, social proof, and a strategy for nurturing leads.
When you address these common website mistakes, you can transform your website into a powerful tool that grows your coaching business.
Ready to take the next step? Click here to book a free mini-website audit today and discover how to optimise your website to turn visitors into clients.?
Nutritional Therapist empowering women with a 360o approach to health and wellness. Reconnect with food, balance your body, boost your energy, sleep better, avoid the afternoon slump, lose weight, and find your fabulous!
1 个月Some fantastic tips here Inyene Udom - I’m about to overhaul my site so there’s some great pointers here to consider - thank you!
I help coaches and consultants attract and convert high-value clients | Supercharge your sales skills | Get fully booked with my sales program The Client Method for business owners looking to make 10K-15K months
1 个月Brilliant newsletter Inyene Udom - you’ve made so many good points that I know I’m lacking on my website. I need to start making a list of the things I need to change- that is a big project.
I help BUSY WOMEN 40+ who want to shed stubborn weight and belly fat forever | Proven method without time wasting, frustration, restrictive diets or calorie counting | Personalised to you and your lifestyle
1 个月You make some great points here. Social proof is an issue for me as one of my professional bodies forbids testimonials Inyene Udom because of confidentiality. Although recommendations on LinkedIn and Google are directly from the client so are acceptable.
I help business owners banish money and mindset blocks to achieve the financial freedom and peace of mind that they dreamed of in their corporate lives | Speaker | Abundant Thinker | Mind Coach
1 个月Great advice Inyene Udom and all really actionable. I think number 6 is so important as you need the right eyeballs on your site in the first place before doing all the other things as well. You’ve prompted me to take a look at mine.
Leadership Transformation Consultant | Organisational Resilience & Change Strategist | #ProjectMe Founder | TEDx Speaker
1 个月This is very timely Inyene, I'm in the process of updating my website right now, and I know that some of the things you mention in your article I have definitely pondered hard over... I'm now off to revisit what I have done so far in context to your brilliant article here. Thanks for this! ??