10 Reasons to Hire A UK Freelance Content Writer?

You’ve worked hard to build up your business and create an online presence to attract customers and, most importantly, create sales. But the worldwide web is a big place, so how can you make sure your online platforms stand out from everyone else’s? The answer is SEO content creation.

Content marketing uses the power of words to make sure your business appears in search engines and reaches potential customers. Google led the search market and held over 88% of the desktop market share in June 2021, so it pays to get your SEO (or search engine optimisation) in order. 1

You’re probably wondering where you will get the extra hours in the day to focus on content marketing for your business. But there’s no need, as there is an easy solution: hire a freelance content writer. Here are some reasons why you should consider hiring a freelance writer.

1. Freelance Copywriters Offer A Wealth Of Experience

When it comes to your business, you’re the expert. But when it comes to content, freelance content writers have a wealth of experience in producing content for all sorts of channels. At Lunar we have over a decade’s worth of experience as professional SEO content writers. We are also native English speakers, able to help businesses grow and thrive online. Why would you risk all you have worked for to create ineffective marketing materials? When it comes to content, it pays to hire a professional.

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2. Freelance Writers Save Businesses Precious Time

When you’re busy running your business, pulling together a sustainable SEO content strategy is probably one of the last things on your to-do list.

By trusting this to a professional content writer who knows what they’re doing, you can concentrate on what you (and your employees) do best – running your business.

3. Freelance Writers Know What Works (And What Doesn’t)

Freelancers live and breathe content creation. They have the experience in the industry to know what works, and, just as importantly, what doesn’t. A good freelance content writer doesn’t just churn out generic content. They will also advise you in terms of what will improve your Google ranking, increase website traffic, and enhance your conversion rate.

For example, blog posts are one of the most effective ways of driving organic traffic to your website. 2

A good freelance content writer can identify what makes a good blog post for your target audience and make it easy for them to find it.

4. Freelance Writers Are More Affordable Than You Think

It can be tempting to hire a digital marketing agency, but most tend to supply low-quality work for high hourly fees. You will also be one of hundreds of clients, so an agency won’t have the time or resources to really get a feel for you or your business.

Freelancers, on the other hand, tend to only have a handful of clients at a time, meaning they can take more time getting to know you, your business, and what you really need. Freelancers can also be a lot more affordable when compared to hiring a full-time member of staff.

5. Freelance Writers Understand SEO Best Practices

Most people can pull a sentence together, but ensuring content is SEO-friendly takes skill and experience. Freelance content writers produce content with SEO in mind and can write in a way that pushes your content (and your business) further up search engine results. They also understand why things like meta titles and meta descriptions are so important and can write effective copy for these.

6. Freelance Writers Can Effectively Multitask

Most freelance content writers have additional skills related to content creation that could help several areas of your business. At Lunar, we can help you with SEO blog posts, landing page copy, Google Ads campaigns and crafting professional marketing documents such as downloadable PDFs.

Most freelance content writers also have experience working with other creative professionals, like graphic designers, printers, videographers, and website designers. They can write copy with instructions and suggestions on what will look good in the final design and layout, which is one less thing for you to worry about.

7. Freelance Writers Focus On Content Distribution

Different channels call for different writing styles, and freelance content writers can get the most out of all of them. They can create individual pieces of content about a specific subject and place them where they are most effective, whether it be blog posts, social media, infographics, or even videos.

8. Freelance Writers Value & Appreciate Their Clients

Freelance copywriters will invest a great deal of effort into building good working relationships with their clients and getting to know a company's unique content marketing needs. It’s in their best interests to do a good job as often they rely on word-of-mouth recommendations and referrals.

9. Freelance Writers Proof & Fact Check

Bad grammar, typos, spelling mistakes, and punctuation errors don’t make a good impression on your target market and potential customers. Having a professional writer means you will get perfect website copy every time.

You will find that most freelance writers are perfectionists and have excellent attention to detail. They strive to create flawless copy for their clients, after all, their careers depend on it. Hiring someone with these qualities will only enhance your business.

10. Freelance Writers Conduct In-depth Research

Freelance content writers will find out as much as they can about your business to ensure they give you the best service. At Lunar we conduct SEO Audits on our clients’ websites to identify any issues around SEO that could be impacting your ability to generate website traffic.

We then present our clients with a strategy on how to improve website copy and SEO. Freelance content writers will also check out what your competitors are up to, which will help give your content the edge. We offer competitor keyword gap analysis to clients looking to outperform their competitors within the organic search results.

If you want to find out more about how we can help your business; email me now: [email protected]

?References:

1. How To Optimize Your Content For SEO And Social Media Marketing (forbes.com

2. https://blog.hubspot.com/marketing/get-website-visitors