10 QUESTIONS to measure your company’s "Digital DNA" in 2021.

People often ask me to take a look at the strength of their company's "Digital DNA" from a sales and marketing perspective.

We use advanced tools to provide fact based insights, but you can use these 10 questions to help you measure your current position and identify the gaps you can act upon with my Digital Marketing Agency or another.

Be HONEST with yourself and THINK about your answer to each of them.

1. Our WEBSITE looks great and showcases what we do.
2. Our website appears on page 1 of common GOOGLE SEARCHES customers make.
3. Our SOCIAL CHANNELS are active with frequent posts.
4. We post new BLOGS on a regular basis.
5. Our website generates SALES LEADS every month.
6. We use lots of VIDEO to communicate our messages.
7. We do EMAIL campaigns on a regular basis.
8. We have a LINKEDIN PROFILE TEMPLATE for all salespeople.
9. Our people POST & SHARE SOCIAL CONTENT on a regular basis.
10. PAID ADVERTISING is part of our marketing mix.

How does your business look through the lese of these 10 questions?

By the way - nobody's perfect.

But if COVID has taught us anything, it's that we must rethink, reimagine and refocus our business strategy with an increased awareness of how we market and sell digitally.

As I see it - there's no way around it.

Is there?

I'd sure like to know!