10 Questions to Determine if Your Business Can Benefit From Conversational Marketing

04/15/2019 by Steve Sunshine

Conversational marketing is the biggest and most exciting trend in digital marketing in years! Are you capitalizing on this trend?

Before we get into the ten questions to determine whether conversational marketing can help your business, keep in mind that people love an immediate response. Today on the Internet, people not only want but expect things to happen in an instant. With conversational marketing, your website visitors will always get exactly that. 

The last thing you want is for a potential customer to arrive at your site and feel like there is no way to be heard or to have their questions answered. This is why conversational marketing has become such a powerhouse and why it is a necessity for your business. 

Here are Ten Questions to Determine if Your Business Can Benefit from Conversational Marketing:

Do you currently offer 24/7 support to your customers?

If you do not have customer support available 24 hours a day, 7 days a week, your competitors will. Your website is available 24/7. And, so should your customer service!. Paying staff to handle these requests can be very costly. Luckily, there is no need for additional staff when it comes to conversational marketing solutions. A chatbot is all you need. A good bot can handle as many requests as a full staff of customer support agents, never needs a break, and will never miss a day of work! In addition, it will always provide consistent answers and responses to your customers.

Do you know exactly what your clients need or want?

You may have an idea of what is on your customers’ minds; but, do you know which questions are being asked most frequently? If not, you may not be giving them what they need, when they need it. If you are not giving them the answers they are looking for immediately, they may go to another site that does. To make sure this does not happen to you, it is imperative you add a chatbot to your site. This is one of the best ways to gather and collect all of the questions that are being asked by your customers. Additionally, this will provide data that can help you better structure the information on your page, as well as give you the chance to provide answers to these questions instantly, at any time.

Do you need more qualified leads?

Are you tired of spending time following up with leads only to find that they are not qualified? Imagine if that time was spent with leads that are better fitting for your product or service. Conversational marketing lets you screen leads in real-time to determine which are qualified and which are not without taking any of your sales team’s time. This lets them focus on closing sales rather than qualifying bad leads. Stop wasting time dealing with poor leads by screening them and transferring good ones to a salesperson immediately. Watch your sales increase as less time is wasted trying to convert poor leads.

Can better customer engagement lead to increased profits?

Getting visitors to your site is one thing, but when they get there and they are not engaged, there is little chance of them converting. Do not let visitors come to your site and bump into a dead end. With conversational marketing, you will increase engagement with your site visitors. An increase in engagement leads to an increase in conversions and to an increase in brand loyalty. With brand loyalty, even if a visitor doesn't buy today, there is a good chance they will be back to buy when they are ready. 

Are you able to connect qualified leads with the right salesperson instantly?

When it comes to sales, timing is everything! You do not want to have someone on your site and miss out on a conversion because they couldn't connect with a salesperson fast enough. With a chatbot, once a person is engaged with your chatbot, they can be transferred to a live salesperson immediately and seamlessly. You decide what conditions or events will trigger the transfer. For example, it could be a certain question or a word that lets your bot know that this is a good lead, is ready to buy, and needs to be transferred to a salesperson. 

Would you benefit from knowing where your most profitable leads are coming from?

It is very important to know where your most valuable leads are coming from. Not knowing your best lead sources could lead to wasted time and money spent on the wrong channels. If you were to find out that most of your leads are coming from channel A, rather than channel B, it could help you when it comes to adjusting your marketing budget. With conversational marketing, it’s easy to find out where your leads are coming from. With this new information, you can streamline your marketing plans and target your marketing dollars on what is working.

Would you like to be able to close sales with your customers when they are the most interested?

If a visitor arrives at your site with the intention to make a purchase, you are dealing with a time-sensitive matter. Such visitors need attention and they need it fast! With conversational marketing, visitors to your site do not need to fill out forms or wait for their email to get a response. Instead, they will be able to get in touch with you immediately and get a response when they are looking for it! Don't give them too much time to think. Convert them while they are interested. Think of your site like it was a car dealership. When a person comes in to buy a car there is never a shortage of people around to help. The dealership would hate to have a potential buyer show up and see them leave because there was no one there to help them out or walk them through the sales process. 

Do you want to crush the competition by offering the best sales support and customer service?

Don’t let your competition beat you to it and steal away your potential clients. Many businesses have already added conversational marketing solutions, such as chatbots, to their sites. They know that immediate service and customer engagement is crucial in today’s online marketplace. By adding a chatbot to your site before your competitors do you will add value and give your users a better experience. Be ahead of your competition. Your competitors will wish they embraced conversational marketing first and your customers will thank you for it. 

Is increasing customer lifetime value (CLV) important to your profitability?

If you have ever paid for traffic to your site, then you know it is not cheap. Even if a lead converts one time, it still may not be enough for you to get the ROI you are looking for. To get the most out of your investment, it is important to not only bring in new customers but also to bring in customers who will do business with you more than once. If you want to increase your CLV, it is important to do everything possible to help that visitor convert once they arrive at your site while also ensuring they have a good experience. Remember, if a buyer doesn't buy from you, they are buying from your competition. 

Would streamlining your sales and support efforts save you money by reducing staff while still providing top-notch service?

If you could make your site more efficient with fewer people, would you do it? Of course, you would. That is why conversational marketing is a game-changer. With the advances in conversational marketing, it is now possible to combine customer support and sales into one convenient solution. And, you can support more customers without adding staff. With conversational marketing, you can use the same bot to handle all of your customer service needs while also directing them towards sales. Your chatbot can also reduce the chance that they go for the least expensive option or an option that isn't the best fit for them. Your chatbot will guide customers to buying the option that is the best solution for them and the most profitable for you. It is like having a salesperson available 24/7.

If your answer is yes to ANY of these questions, then you should consider implementing conversational marketing. The good news is that adding a chatbot to your site is the solution to all of these issues.

Find out more on how conversational marketing and chatbots can help your business at https://truchat.io.