10 Questions to Ask Before Raising Money

10 Questions to Ask Before Raising Money

Are you contemplating raising capital for your business?


Before you do, here are 10 questions to ask before raising money




If you are a CEO or Founder looking for guidance on speaking with investors, raising capital and structuring deals, book a call with me to learn more about our consulting services with Tom Ellsworth, an expert in raising capital.?




Let's dive into these essential questions to ensure you're on the right path when it comes to raising funds for your business:


1. Should You Even Raise Money??

Before you jump into the fundraising frenzy, consider if it's the right move for your business. Weigh the pros and cons of raising money versus bootstrapping and maintaining more control.

Countless entrepreneurs make the common mistake of raising money too hastily, often surrendering substantial equity in the early stages of their venture. As seasoned experts know, giving up too much equity too soon can hinder your long-term potential for exponential growth and diminish the control you have over your business.

Remember, every move you make impacts your business's future. So, make sure your choices align with your vision for long-term success.




2. If you were not able to raise money, how would you make your business idea work?

Imagine a scenario where you couldn't raise funds. How would you still make your business idea work??

Investors recognize that they're not just putting their money into your business; they're investing in YOU as an entrepreneur. Your ability to adapt, innovate, and overcome challenges will be a crucial factor in their decision-making process. Demonstrating a solid backup plan and a resilient mindset - this will show investors your creativity and resourcefulness.




3. How Will You Allocate the Funds??

Clearly outline the strategic allocation of funds to assure potential backers that their investment will be put to good use. Whether it's fueling product expansion, attracting top-tier talent, or enhancing your technological infrastructure, a well-defined plan demonstrates your vision and business acumen.

By articulating a comprehensive plan, you instill confidence in your ability to maximize the impact of their investment in your business.




4. Who Is Your Ideal Investor??

Take the time to identify the type of investor that best aligns with your business vision and objectives. Are you seeking a strategic partner who not only brings financial backing but also offers invaluable expertise and guidance to propel your venture forward? Or perhaps, a silent investor with substantial financial resources, ready to fuel your growth without active involvement in day-to-day operations?

Knowing what you're seeking in your potential investors allows you to focus your efforts on attracting the right partners who share your passion and can contribute to your business's long-term success.




5. Are You Willing to Give Up Control??

When raising capital, a critical question arises: how much control are you willing to relinquish??

It's essential to carefully weigh the trade-offs between maintaining total control of your business and the potential benefits of securing the necessary capital through equity investments. Exploring various options is key, such as considering partial equity buybacks or striking a balance by maintaining at least 51% ownership.




6. How Will You Stay Accountable??

Investors want to see results and progress. Outline your communication plan and how you'll keep them informed about the business's performance and growth.

Whether it's regular updates, transparent reporting, or scheduled meetings, clear and open communication fosters a sense of trust and transparency between you and your investors.?

By proactively addressing their concerns and sharing milestones achieved, you pave the way for a fruitful and enduring partnership that propels your business towards long-term business relationships"




7. Have You Done Enough Research About Your Industry?

Conduct thorough research on your industry that identifies gaps in the market, trends and opportunities, that allows you to inform potential investors on your strategic plan that will position your business for growth and create a competitive edge.




8. What Makes Your Business Unique??

In the competitive landscape of raising capital, it's imperative to showcase what sets your business apart from the rest. Showcase the problems you solve, innovative services, products, and technology that differentiate you.

Investors seek promising opportunities with a clear value proposition and a competitive edge. By articulating your unique selling points, you not only captivate their attention but also demonstrate your vision and market potential.




9. Have You Done the Math??

Investors seek transparency and precision when it comes to evaluating investment opportunities. By conducting a thorough assessment, you position yourself to confidently navigate discussions and secure mutually beneficial deals.

Determine your business's valuation based on your EBITDA and industry multiples. An accurate valuation will help you negotiate fair deals with investors.




10. Are You Building to Sell??

Even if selling your business is not your primary goal, structure it to be scalable and attractive for potential buyers. Having the option to sell gives you more opportunities down the road, positioning your venture as a lucrative investment opportunity enhances its long-term potential.




Building to sell??Check out my previous newsletter: 5 Key Factors that Contribute to Achieving the Highest Multiple When Selling Your Business




Now, where do you find investors?

Seek guidance from advisors and mentors who have raised money before

Attend networking events, meetups, and conferences like The Vault Conference to connect with potential investors.


Click here to learn more about The Vault


Remember, raising capital is a crucial decision that can impact the future of your business.?


Reference: "Your Next Five Moves" by Patrick Bet-David


Stay tuned for next weeks' Business Breakthroughs


Join my Book Club For Entrepreneurs - launching September 2023




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P.S. Don’t miss out on best business conference, The Vault 8/30-9/2

Hosted by? Patrick Bet-David with 3,000 entrepreneurs from across the globe.




Thank you for reading,

Tayler DeGrande | Business Coach

Bet-David Consulting | Valuetainment

IG: Tayler DeGrande

Book a call with me



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