10 Proven Trigger Words to Boost the CTR(Click Through Rate)
Deepak Pandey
Vice President Marketing at The Golden Ink Media || Ex: HCL Technologies Ltd. || Ex: R Systems Ltd. Digital Marketing Consultant - SaaS, IT, B2B, eCommerce, D2C
The first step to success with your paid campaign is getting people to click on your ads. I want to leverage human psychology and play off of known cognitive biases to drive clicks. Here are some of the most effective ones:
Highly-Effective Trigger Words
- You.
- Instant.
- Free.
- New.
- Exclusive.
- Secret.
- Discover.
- Increase.
- Because.
- Hurry, today only, and similar words.
With only 140 characters to work with, you probably won’t be able to fit all of these words into your ads. Therefore, you’ll need to pick the ones that make the most sense with your offer. You’ll also need to make sure that they will resonate with your intended audience.
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