10 Predictions For Social Media Marketing In 2019 – Based On Top Experts & Blogs
Indu Nanayakkara
Digital Marketing Strategist, Consultant & Speaker | 15+ years experience | I help coaches new to social media grow their audience so they can connect with ready-to-buy clients.
The new year just got started. Wouldn’t it be great if there was a summary of the top predictions by the top social media experts and blogs? Well, this is exactly that.
#1 VIDEO MARKETING
Going by the trends on the entire portfolio of Facebook and Instagram combined or according to social experts such as Mari Smith and blogs, such as Social Media Today and Smart Insights, Video Marketing will continue to be one of the highest focus on Facebook and on social media in general in the new year.
Be it Social TV – think IGTV, or more variety in video formats – think Vertical Video or Facebook Live; the video – media will continue to rise in 2019.
#2 REAL INFLUENCER MARKETING
Influencer Marketing took a step forward last year and according to Forbes, Entrepreneur and Social Media Today and many others, Influencer Marketing will continue to rise in 2019.
It wouldn’t be just the mega influencers that will rise but the smaller, micro or even nano influencers will be something to take into consideration in your marketing plans for the new year.
Marketers would also focus on more niche targeting of influencers as well as focus on authenticity and real honesty more than anything. Today’s consumer is smart and they can easily smell fake influencers, miles away.
One of the best practices that continue to be asked of influencers who are new (and even old) is to use clear disclaimers or disclosures. In addition, Employee Advocacy would be another form of internal influencer marketing that more companies would be gunning for in 2019.
#3 MARKETING FUNNELS & REALLY HIGH ROI
Experts say, marketers would focus on really high ROI this year and for this, you need to replace your Website with a proper Marketing Funnel.
Gone are the days where you created a website to make your mark on the interwebs. Say hello, to sophisticated Marketing Funnels that churn out sales when you throw in traffic. This is the only way you can get really high ROI in your business.
Social will definitely take on all aspects of the buying cycle and according to Hacker Noon marketers should focus on a full stack approach to funnels for best gains.
This is part of a blog post from indunanayakkara.com