10 Practical & affordable ways to market your law firm
Every law firm needs digital marketing to remain competitive and appeal to prospective clients who may be looking for legal services online. Given the potential cost of marketing, this may seem daunting, but budget-friendly options are available. Take a look at ten practical and affordable ways you can market your law firm.
1. Make use of online forums
Online forums are a useful platform that law firms can use to grow their reputation and credibility. By offering answers to people's legal questions, you establish yourself as an authority in your practice area.
2. Build your social media presence
People spend an average of 2.5 hours each day on social media. With that much time dedicated to sites like Facebook and LinkedIn, your firm can benefit from establishing a presence on these platforms.
3. Networking and referrals
Networking can take time, but driving more traffic to your firm and establishing yourself as a member of your local community pays off. It's especially helpful to partner with other law firms with different practice areas so you can direct clients to each other.
4. Receive and interact with client testimonials
Communicating with clients and prospects is essential, and this includes individuals who leave negative reviews. Knowing how to handle these properly helps make your firm stand out.
5. Have a well-designed website
Good web design means having a site that works well on both desktop and mobile devices, as more and more people are using their phones to search.
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6. Invest in Search Engine Optimization
Search engine optimization will help push your website and content higher on search engine results pages, generating leads and organic traffic.
7. Use live chat on your website
Live chat allows visitors to your site to get answers to complicated questions that a chatbot may not be able to answer based on its predetermined responses.
8. Create content for your website
Content marketing is the most effective strategy for drawing organic traffic to your firm. It offers useful, high-quality information for your target audience.
9. Online advertising
Online advertising will cost you money, but it is a good way for quick lead generation, as long as it's used in conjunction with SEO.
10. Email marketing
Email marketing lets your law firm establish itself as an authority with a captive audience. The trick is getting people to share their email addresses in the first place.
Many of these tips may seem overwhelming at first. Even if you aren’t ready to invest in a digital marketing campaign, it’s a good idea to get a free assessment from our team of strategists. Reach out to me at Array Digital today to find areas of opportunity for your law firm’s marketing.