10 Optimizations for User Oriented Web Design

The hardest part of designing a website is not knowing how to optimize for the targeted user. Here are 10 key points to remember for your next website

1. Answer the WH Questions within the first 3 seconds - What's going on? Who are these people? Who do they work with?

2. Use their language - "I just wish there was a simpler way to find and manage influencer marketing campaigns" -------> "Influencer Marketing just got a whole lot simpler"

Make it relatable and 30% of your sale is done.

3.1 Guide them through - If you want your visitors to scroll, don't cover 100% vh, 80% to 90% is good enough. Give them hints that there's more down there. Go scroll!

If you want them to read something, use bullet points as much as possible because they are easy on the eyes to grasp.

3.2 If you want them to take an action ---> Explain what the action is. Book a call, Start your free trial, Register for the webinar.

"Get Started" is so vague. It gives no clue about the intended investment from the visitor.

4. Consistency - Needless to say, use the defined set of colors, fonts, font sizes, white spaces, pixel values, icon weights, illustration style, image filters throughout.

The ratios can be changed from section to section but the style shouldn't.

5.1 A super simple customer journey - Why is this important? Because your website is not an image it's an interactive web page. Your users are intended to do something. Click, enter their email, buy, watch a video, download an eBook, etc.

5.2 Your copy should guide them to take the desired action.

It becomes difficult to do so on a template based website because your story is different, your hero is targeted and his journey is different, plus your offer is different.

Custom >>> Template

6. Be hospitable - Users search for the logo on the top left corner, make sure they find it.

Recognition over Recall.

Make it easy to find the navbar, give them feedback on where they are on the website? which page? what's the next step? how long is the blog? @webflow Blog does it really precisely.

Your goal is to create a smooth, enjoyable experience with zero friction

7. Make it fast - Attention is a scarce resource. If you're getting it, put it to value. Your website should load within first 3 seconds or I'm leaving!

Avoid all the unnecessary elements that add no value to the user's journey.

Eliminate all the unnecessary steps that might come in between the goal.

That being said aesthetic value is also a great value add on, unless overdone.

If it's not disturbing stick to your art direction and make it pleasing.

8. On point design - It's no rocket science that design is very important but clean design must be your top most priority.

Fancy stuff might look good but solving a problem takes more than just looking good.

Clean design >>> Fancy stuff

Hierarchy is your magic wand!

9. Simple Writing - Jargons look good in a corporate presentation, not in a sales pitch or your website.

A glance should be enough to understand your offer. Don't make them re-read. It's annoying. Yeah you can surprise them but that should be out of excitement not because they didn't understand

10.1 Make it memorable - How can you make a website memorable? By giving it an unmatched experience.

Your users should be like:

On the website: "Woah! This is fun"

After a while: "Yes I remember, I saw a better offer on their website, you should go check it out!

10.2 Ditch the template! Custom is the way. No one wants to be generic, do you? Unless it's an MVP. Then you can use a template to fulfill your time being purposes but if you have got a few paying customers and you want to grow, sharing your story with a custom website is the way to go.

Thanks for reading! If you liked it consider sharing with your sales driven friends!