10 Myths Uncovered About Social Media Marketing 2023

Although social media is a widely employed strategy by marketers worldwide, misconceptions about how and why to use social media continue to exist. Let's dispel a few of these beliefs and learn how using social media to your advantage may make you stand out.

• Social Media Is Only A Tool For Selling.

It doesn’t serve as a medium to advertise your goods and services alone. You use it to network, discover competitors & content, and, most importantly, create a brand image & voice.

• You Must Be Present Across All Channels.

Use the ones where your audience is and be present there for real, not just for posting content.

• Success Is Dependent On How Many Followers You Have.

Even if your account can offer some social proof, it's more important that your followers interact with you. There is no point in having 50K followers with 0 conversion rate!

• The Same Content Can Be Published Elsewhere.

Every platform has an audience with a different mindset. Your content needs to be tweaked to fit the audience of social media to look relevant. So don’t copy-paste everywhere.

• You Can Post At Any Time Of The Day.

Every social media offers data on your audience- when are they online and interact the most? Posting at the wrong hours can lead to content wastage without getting much engagement. Therefore, use the insights.

• High Content Frequency = High Reach.

Not necessarily. While consistency in frequency is important, the quality of content is more important. So don’t try a number you can’t maintain in the long run.

• Hashtag Absolutely Everything You Post

Over-hashtagging gives a spammy appearance and is instantly offensive. Use only related and few hashtags to get discovered & look relevant when discovered.

• Social Media Is Free

While creating a profile is free, maintaining a social presence increasingly necessitates a financial commitment. You would have to invest in analytical tools, content, or creative assistance. Another cost component is time.

• You Can Replace Your Website With Social Media

While social media is unavoidable, you shouldn't make it your primary tactic for visitors and leads. Focus on getting leads from social media to your website, which is your ultimate online asset.

• SEO Is Gone.

For some time now, SEO has been declared to be dead. But this is far from the case. Over the past few years, SEO has transformed from a link-building or keyword strategy to a wholly content-based white-hat strategy. In order to maximize your company's performance and broaden your audience, you must focus on content, social media, and technical SEO.

To Conclude

Close to 4.76 billion people from across the globe are on social media. The numbers are large enough to avoid businesses that need to find their audience to convince & convert them. The question is, are you ready to let go of these numbers or influence them the right way?

What Social Media MYTHS have you believed till now?