Element Three

The next episode of Why You Win is now live with Marisa Riley. This #podcast episode highlights the ways CNH and Case IH get the most out of their channel marketing efforts and continue to build on the strengths of a storied brand. Listen through the links in the comments.

Earlier this year, we launched Why You Win —?a show all about highlighting leaders in the world of B2B2X and how they are winning in their industries. These long-form conversations provide an opportunity to learn from industry peers who are placing bets in the OEM-dealer model. Now, we bring you The Inventory. This monthly show offers short, informational content about how to enact better marketing as an operator in B2B2X. You'll hear from digital marketers, brand strategists, and consultants on how they've helped clients launch new products, enter new markets, and ultimately, move more inventory. Our first episode with Dustin Clark is all about leveraging your #technology stack to create competitive advantage compared to other #OEMs and #dealers. Listen through the links in the comments.

Dealerships and OEMs that feel like #marketing is a black box between top-level metrics and unit sales may want to look at foot traffic as an additional input into their marketing decisions. This information allows you to test different tactics across locations to see where you experience lifts in traffic, offering another datapoint that doesn't rely on a warranty registration or lead information. Bennett Clark has an example of how this testing can come to life.

On the next episode of Why You Win,?Kyler and John sit down with Kelly Kiger, the VP of Commercial Vehicle Sales at Workhorse, to explore how to maintain a startup mentality in a rapidly evolving industry. As companies navigate the shift to electric vehicles (EVs), Kelly shares her firsthand experience of setting up dealer networks, transitioning traditional dealers to EV enthusiasts, and the unique challenges that come with this dual transformation. Listen through the link in the comments.

OEMs that don't invest in understanding the post-purchase behaviors of their end consumers are leaving profitable growth on the table —?so Cade Jones and John Gough are here to provide some quick advice on where to get started with repeat purchase analysis. The end result of investing in this? Marketing activity that is better tailored to each of your prospects' and customers' individual journeys. And marketing activity that more efficiently increases lifetime value.

Midwest House at RALLY Day 2 (8/28) Hot off the success of Outdoor Day at SXSW, we're bringing the Outdoor ?? Innovation Conversation to RALLY on Day 2 12:30-1: The Opportunity Outdoors: A Trillion Dollar Industry In The Midwest's Backyard featuring Brad Garmon of the Michigan Outdoor Recreation Industry Office 1-2: Outdoors for Everyone:Technology as a Driver for Outdoor Engagement presented by Element Three and featuring Chris Pendl of Nomadics, Steven H. of Roadpass Digital, Michelle Erikson of Plymouth Growth & the Michigan Outdoor Innovation Fund, & Grant Chapman of Glassboard 2-3: Nature's Remedy: The Outdoors as an Antidote to Burnout presented by ground game ventures and featuring Joshua Kline, Nick Smarrelli of Butler University, Jason Mejeur of OWN IT System, Andrew (Diff) Diffenderfer of Foundation Direct, & Catherine Baxter of Nettie Pickleball Co. We Midwesterners love our outdoors ?? and we've got four seasons ?? ? ? ?? worth of exciting ideas to explore next week in Indy. General Midwest House RSVP: https://lnkd.in/eegcNtPg Joshua Kline Aman Brar Wolf Starr Jim Tenzillo Christopher (Toph) Day Dev Mendenhall Erica Schweyer, MBA Muhammad Yasin Corey Hart Sam Shapiro Madelyn Rutter Ellie Davis Fred Hoch Renee Jones

Y'all ready to RALLY? The next stop on the Midwest House Summer Tour is the Rally Innovation Conference in Indianapolis, IN this August 27th & 28th, and man oh man do we have some cool things in the works. So grab your Rally badge (use the code RALLYxMidwest for a nice lil discount) at the link below and keep your eyes on this space for a number of big announcements over the coming weeks!!! Indy, here we come!!! https://lnkd.in/eYuUUhUq Joshua Kline Dev Mendenhall Christopher (Toph) Day Erica Schweyer, MBA Brighid King Muhammad Yasin Kevin Martin Nicole McCarthy Elle Ramel Belvin Liles III Caleb Conley Corey Hart Adam Berk Hi?n Lam Wolf Starr James Edward Feagin IV Kelli N. Jones James Chapman Paul Moore Aman Brar Jeff Erickson Elevate Ventures World Business Chicago Venture 313 ID Ventures TechTown Detroit Silicon Valley Bank Stellar Element Three Founders N' Funders Flywheel Fund TechPoint

In the latest episode of Why You Win, Kyler and John sit down with Andrew Heddle, the Director of Digital Marketing Transformation at Winnebago Industries, to unpack his career at Best Buy, how they transformed by diving into the mobile business, and what he has learned from their strategic risks and successes and applied to Winnebago Industries. Discover how understanding societal shifts, leveraging supply chain management, and aligning digital communication with customer needs can drive success in today’s fast-paced market. Andrew also shares insights into the RV industry, evolving digital marketing trends, and offers practical advice for companies navigating complex distribution channels. Links in the comments to listen.

From dealing with complex sales to managing a distant customer experience, leaders in B2B2X deal with complexity every day. But then, there are the leaders who are, simply, winning. This is Why You Win, the new show hosted by Kyler Mason and John Gough that asks the foremost leaders in the industry to share where they are placing bets and making hard choices that put their businesses in a better position to win. The podcast launches this week featuring conversations with Steven Hileman, Wanda (“VUNDA”) Rozwadowska, and Mark Circo —?covering topics from road-tripping technology and innovative truck storage to the electrification of commercial vehicles. Listen and subscribe here:?https://hubs.ly/Q02DnB830

Quality assets move product—but it's not just about sales. Brand consistency is one of many additional benefits of manufacturers creating sales enablement materials for dealers. Dustin Clark pulls from experience on the #OEM and #dealer side of the relationship to walk through the win-win scenario that comes with manufacturer-created imagery, brochures, and more.