10 of My Favorite Worn & Wound Creative Services Campaigns of 2024

In 2024, the team here at Worn & Wound officially launched Creative Services, a section of the company devoted to creating original branded and white label content for our clients both in and outside of the watch industry. Our expertise is all about reaching the product enthusiast community in a way that resonates with them instantly. Here are some of my favorite campaigns of 2024 that I had the opportunity to either concept, pitch, produce, or write. Huge thanks to all of the amazing clients that put their trust in our team! And thanks as well to everyone at Worn & Wound, most notably Zach Weiss and Kat Shoulders for being such fantastic creative collaborators. Let’s do this.

Enthusiast Spotlights with Marathon Watch Company Ltd. and Casio America, Inc. G-SHOCK

We love finding genuine enthusiasts for a brand and spotlighting them for the community at large. In many cases they may already be someone who they already interact with, so it becomes an even more natural way of connecting with the products. Whether it’s connecting a brand with a Naval diver, or with a Brooklyn-based singer/songwriter, we get it done.

Original Video with Accutron Watch

Concepting, pitching, and producing original video that is tuned for the enthusiasts is quickly becoming one of our most requested projects. Explainer videos that break down complicated technologies or manufacturing processes in an approachable way are needed more than ever.

Brand Storytelling with MARCH LA.B

There’s an art and science behind helping consumers understand not only why a product exists, but what the principles of the brand behind it are as well… all without having to hit them over the head with strategy jargon. This work for the French brand March LA.B—who kind of have a thing for California design—was one of my favorite examples of walking that fine line.

Experiential Activations with Citizen Watch

I love it when a plan comes together. In order to celebrate CItizen’s Promaster Dive collection, we took a group of intrepid explorers to the depth of Lake Michigan with a literal ‘mystery wreck’ in our sights. We even embedded the easter egg of a famous folksinger from a classic dive documentary.

Product Launch Assets for NOMATIC

In a day when content is currency and brands can always use additional assets, we can be a source for more. It doesn’t hurt using NYC as a backdrop either, as in this lifestyle shoot for NOMATC. Regardless of the kind of enthusiast products you build, we can find a way to visually tell their story for you and your channels, while echoing it across ours as well.

A Gift Guide with a Twist for Shinola

A standard, white seamless, listicle-style gift guide runs the risk of becoming white noise. Here at Worn & Wound Creative Services, we strive to find a unique angle, curate exceptional gifts, and shoot everything in-house whenever possible, like this 4/20 guide for Shinola.

Boutique Events for TISSOT and Showroom Photos for Christopher Ward

Brick and mortar boutiques and showrooms are quickly becoming integral pieces of the product enthusiast marketing journey. An overreliance on digital has created a condition where folks are craving in-real-life experiences and opportunities to get hands-on with products now more than ever. We can either throw the right kind of party, or bring your space to life (thanks Michael P. !), encouraging folks to find their way there.?

Founder Spotlight with Brew Watch Co.

Enthusiasts yearn to connect with the brands they love on the deepest level possible. As the founder of an enthusiast brand—be prepared to put yourself out there. We worked closely with Jonathan Ferrer of Brew Watch Co. to showcase, well, himself! And he received a slew of assets as a result to then use for his own content marketing purposes.?

Big thanks to all our clients, collaborators, and creators such as: Kat Shoulders , Garrett Jones , Chris Coe , Taylor Kealy , Chris Sohl , and so many more!

Holler at me if anything here jumps out at you as a potential solve for your enthusiast marketing challenges in 2025!