The 10 Must-Have Features Of An Ace Website
What makes a website good or bad? Is it the design, layout, features, functionality, etc.? Or maybe it’s something else entirely?
?A website is a collection of web pages that provide information and services to visitors. The purpose of a website is to promote sales, attract new customers, build brand awareness, increase traffic flow, and generate leads.
The web is evolving at a rapid pace. As new technologies emerge, websites are being redesigned to take advantage of them. This means that every website should be unique and have its own personality.
There are several things that make a website look great and legit. For example, a well-designed site has clear navigation, user-friendly interface, and intuitive functions. In addition, a website should also include a variety of features such as social media integration, mobile compatibility, SEO optimization, and security measures.
A website without these features is bound to fail. In this article, we'll cover some of the essential elements that make a website successful. So, read on:
1.?????Visual Appeal
To make sure that your website has good visual appeal, you should first understand how people look at websites.
According to research by Nielsen Norman Group, there are three ways in which people view websites: through a computer monitor, a TV screen, and a mobile device. If you want your website to be viewed well, then you must ensure that it looks great on all these devices.
To improve your website's visual appeal, several things can be done. Make sure to focus the most on the following:
All these things can be designed in a way to ensure consistent views on all devices and give your visitors a great time scrolling through your profile.
2.?????SEO
SEO is the way for your website to get viewed.
To rank well in the SERPs, websites need to optimize their pages so that they are easily found by web crawlers such as Bing or Google. This is where SEO plays a crucial role.
For websites with poor quality SEO, it gets really hard to rank high in searches. This is because people won't be able to see your pages - even if you have amazing content!
3.?????Responsive Design
Responsive design is when a website or web page can be displayed properly on any kind of device without having to change the design.
It has been proven time and again that people spend more time on mobile devices rather than desktop computers. That means if your website isn't responsive to mobile devices, then you are missing out on a massive number of potential visitors.
4.?????Easy Navigation Menu
It's so easy to navigate through menus on most websites. But sometimes, people tend to forget about this navigation system, and they find it difficult to explore the websites.
This can be really annoying for customers who are trying to place orders or perform other tasks related to websites.
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Therefore, you must be focused on making easy navigation a thing on your site. Fortunately, there are many ways to make sure that menu navigation is always very simple and easy.
5.?????About Pages
Every business has their unique story, and it's time to tell this story through website. An About Us page should be added to every web page. This page is very useful for visitors who are looking for more information about your company.
It is also a great way for new customers to learn more about you. Your visitors can find out all they want to know about your company by reading about us section.
Make sure to include everything in this section such as how did you come up with idea to start your business and all your achievements.
6.?????Contact
If a website doesn't provide any way for people to get in touch with them, then they lose business. It's vital to include contact info in every website so visitors can find out more about the company or individual behind the website.
This makes sure potential clients know how they can get hold of them in case it is needed.
7.??????Social Media Icons And Sharing Buttons
If you are looking to increase the visits to your website, then you need to strategically place social media icons across your web pages. This way people can share your posts with their friends and followers easily. It also helps to get more likes and shares on your post.
It's very easy to add social media icons and sharing buttons to your website. There are many free tools available online for this purpose too. These tools allow you to easily share links on Facebook, Twitter or any other social network with just one click.
8.?????Blog Section
Blog sections are one of the best ways to increase the number of visitors to your website. They can be added to any place on your website. This means that they don't have to be limited to a specific area of your website.
Adding them to different pages allows you to attract more people to your website by giving them something new to look at. This helps increase the chances of conversion alongside the number of visitors who are interested in reading more about your business.
9.?????Physical Address
It's very easy to add your email address or phone number on your website. But if you don't have one, how can people contact you? This is why, it is very important to add your address on your website.
Having a physical address displayed on the site really works for businesses that are just starting out. Potential customers who are a bit doubtful about the brand being legit can happily invest in the business knowing that there is a physical existence of the brand too.
10. Your Logo
Your brand’s logo is your first introduction and a way for people to remember you. This is why, it is very essential to have it on all the pages in a way that is noticeable and aesthetically appealing at the same time.
Now that you know what to add to your site, you’re all set to contact a developer, wishing you all the best with this!