10 Most followed TikTok accounts in Japan

Just like elsewhere, TikTok is an attractive platform to target a younger audience in Japan. Many brands collaborate with TikTok influencers to harness their young and vibrant audience. In Japan, it's used by almost 58 percent of people aged 13 to 19 years old with about 12.6 million monthly active users.?

So who are the most followed TikTokers in Japan? Here's the list of 10 most followed accounts in Japan in 2022.

1. Junya Gou, 43.1 Million Followers

https://www.tiktok.com/@junya1gou/video/7110847384514579713?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Junya is by far the most famous Japanese TikTok influencer with 10 million followers more than the 2nd place entry. He attracts a large audience as his ideas are unique and interesting, things people would not normally think of doing. He's currently crowned as the King of Tiktok. While the most followed TikTokers in the globe are celebrities like Charli D'Amelio and Addison Rae, he is just a regular person who made it on Tiktok.

2. Bayashi, 32.9 Million Followers

https://www.tiktok.com/@bayashi.tiktok/video/7129095826332241154?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

If you are wondering who the famous Japanese food creators are, check out Bayashi. He demonstrates how to cook many dishes with the close-up angles in high quality, which is fun to watch. He has been gaining popularity not only in Japan, but around the globe, as there is no language barrier in food content.

3. Hina Kagei, 11 Million Followers

https://www.tiktok.com/@kageihina/video/7095643480554360065?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Hina is like a Japanese version of Charli D'Amelio and is especially popular among Japanese gen Z and young audiences. Ranging from lifestyle videos to beauty and dance videos, she posts on a wide range of topics. But one thing she never fails on, she always entertains the audience no matter what she does.

4. Ues P,?11.2 Million Followers

https://www.tiktok.com/@uespiiiii.1115/video/7129483689523776769?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Ues P’s videos are known as funny videos. Moreover, he's someone to go to in order to know what's trending on Tiktok. He reposts trending videos with his reactions and replies in the video, which is what made many influencers like Khaby Lame, the most followed account on Tiktok famous. Through his content, you can understand what would be considered as funny in Japan.

?5. Michael Jackton, 11 Million Followers

https://www.tiktok.com/@michael.jackton.official/video/7109909477645716737?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Even after Michael Jackson passed away, there are many people who look up to him and he's still a legend in Japan. Michael Jackton ranked 5th in Japan, does such a good impersonation of Michael Jackson and some even say it is scary to see the resemblance between the two.

6. ISSEI, 10.3 Million Followers

https://www.tiktok.com/@issei0806/video/7109445008364735745?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Issei is known for his comic videos. Just like Use P, he recreates trending videos of other influencers, which allows him to get more views. His followers seem to be not limited to Japan, as his captions are included in Japanese and English.

7. Panna, 9.7 Million Followers

https://www.tiktok.com/@azchpn/video/7042643321184898306?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

There is growing demand for animal content, as many people find it healing to watch. Japan is no exception, and there are many pet influencers on various platforms. Panna is a toy poodle account with 96 Million likes on their videos. You cannot watch the videos without smiling!

8. Magician Shin, 9.3 Million Followers

https://www.tiktok.com/@magicianshin/video/7119661514272886017?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

As you can guess from his account name, Shin is a magician, attracting both the Japanese and a global audience with his unique magic tricks. The short video time frame allows him to perform his magic perfectly without spoiling the tricks. You can't stop watching them once you start.

9. Uchiyama san, 8.9 Million Followers

https://www.tiktok.com/@uchiyamasan7322/video/7127603517623160066?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

Uchiyama san is known for his unique dance videos. He dresses up as a kid, a policeman or grandma and comes up with interesting scenarios. He also does cosplay in addition to his funny dancing videos, which makes the videos entertaining.

10, Hayataku, 7.8 Million Followers

https://www.tiktok.com/@wd7754/video/7107186490219842818?is_from_webapp=1&sender_device=pc&web_id=7081603301679498757

You have never seen anyone like Hayataku as he introduces funny stories by using dolls like Barbie and Licca, which are usually played by kids. Many people seem to like him, as he acts like such a playful and innocent kid.

Working with TikTok Influencers in Japan

So there we have the most popular Japanese influencers on TikTok by number of followers People seem to prefer funny content as 5 out of 10 influencers do comedy. However, the content related to food, beauty and animals is also in growing demand.

JapanBuzz offers Japanese Influencer marketing and if you need any help in the future please let us know. We've worked with great clients such as like Vimeo, FarFetch, UN, NIKE, Intel and more. You can see more here japanbuzz.info