10 Most Effective Tips for Successful Facebook Marketing
Put your brand online and people will judge it based on two things: (1) Your website; (2) or your Facebook page. If your website is an ideal platform, people will love it, people will talk about it, people won't resist it!
What about your Facebook page? Will it help your business? Will viewers love it? If you think it's not working, it's time to reinvent it. Here are some tips for an effective Facebook Marketing:
- Provide Relevant and Enough Business Details
Provide necessary details on your page. No need to share your pitiful story or experience (unless that's what your business is all about). Focus on important things—contact number, email, address, website.
- Engage with your Audience
Connect with your audience by sharing posts, asking questions, running polls, or competitions. Encourage them to participate. Offer rewards to motivate!
- Use Visually Stimulating Images
If you're the customer, what do you think would make you lurk on the page? Images! Captivate them with eye-catching designs or infographics. But make sure those are related to your business.
- Do Some Paid Advertising
Your audience can grow fast through Facebook's paid advertising or commonly known as ‘boosting’. This gives you more time to focus on other things while Facebook helps you grow your empire.
- Make Your Offers Shareable
If people share your posts, that means they find your posts interesting. That's the secret to make your posts shareable. Make them interesting. Make them irresistible. Make them shareable.
- Share Your Business Page
Broadcast your business page to all your social media channels—Google +, Twitter, Blog, or anywhere where it can be shared.
- Track and Measure Results
Knowing what worked and what didn't on your business page can give you more clarity. It can help you revise your approach. Don't be afraid to experiment (if you have to).
- Schedule Your Posts
Understand that not all your customers live within the same time zone. Even if you post something relevant this morning, chances are, others are asleep. This is when scheduling your posts becomes helpful.
- Learn About Insights
Study your audience. Who are your fans? Where do they live? Are they teens or adults? What posts do they like the most? Once you understand who they are, it would be easier to sell your brand.
- Offer Promotions/Discounts
You love deals. We love deals. People love deals! Why not broadcast your business discounts and promotions through your page? Your customers will love you.
Ready to reinvent your Facebook page?
We understand that applying all these tips on your Facebook marketing campaign can take time, especially if you're operating your own business. That's why we highly recommend hiring a third party digital marketing agency to ensure the efficiency of your business page. Confused? You have two options. (1) Either spend money and save more time; (2) or save money and waste more time. You decide.