The 10 Minute Marketing Audit

If you're a  business owner, there are plenty of tasks on your plate. And you're moving so fast, things slip through the cracks.

When a colleague or partner asks, "How do your market your business?" the butterflies can appear in full force. It's a common problem, because you're working to keep your pipeline full.

Here's a quick marketing audit you can perform before you begin your day, or after the dust has settled from your busy schedule. Remember, this is a stop gap, marketing is serious business, and will require a deeper dive when you can set aside a block of time.

• Does your logo and slogan appear correctly in your printed and electronic material?
• How outdated is your marketing collateral?
• Do you have enough of your printed material?
• Do you have a marketing calendar? If you answer "yes", when was it last updated?
• Is the information on your social media accounts up to date and consistent?
• When was your last post on social media?

Like I said, this is a quick way to check out several facets of your marketing efforts. It's easy enough to delegate to one of your employees, and provides a solid launching pad for getting your marketing back on track!