10 Minute Lifestyle

A speculative ad campaign makes you believe you have already written and produced the work. The idea is to have entertainment without the hardcore selling agenda.         

How we shop is how we consume.

How we shop is how we set our lifestyle.

Shopping is a little vacation we sneak in every weekend, every second or third day, or every day.

Here is a marketing concept for a Quick Commerce brand.

An imaginary brand.

Project: Quick Commerce

Now: Get anything in 10-minutes. The relevant situation is when you need something at a moment’s notice or miss something crucial for something already happening at the moment.

I have tried to build a lifestyle mantra behind it. There is a reason for it. There is a culture behind it.

How: Did not miss it by not having it in the first place. But missed it to have a comeback at the right time. And yes, to keep the fun part.

Social Copy

Title: Favorite Comebacks

Sample 1

I don’t miss things in my monthly grocery shopping.

I keep them up for the last-minute delivery surprise.

Sample 2

No add-to-kart

10-minute delivery is the discipline fix.

Sample 3

You keep daily essentials in abundance.

I run out of them daily.

Sample 4

No product shelf in the grocery store

is you-know-it-all how I can bring happiness.

The lifestyle is at the center of action. Shop with the kind of excitement of buying a gift for someone. It could be you. The excitement cannot be replaced with anything else.        

We have tried creating two television commercials to exhibit the samples in their entirety.

First TV Commercial:

Matrimony Shopping

A guy walks into a supermarket.

Walks out with a cup of noodles.

……….

The phone rings.

The guy on the other side: You went shopping.

The guy: Yes.

……….

There is a matrimony ad in a newspaper.

The newspaper is sitting on a table.

The ad is circled out with a pen.

The ad has a heading: Order it in the last 10 minutes. Minus the boredom.

Deal breaker: I order mundane, some daily essentials in the last 10-minute delivery lifestyle. I don’t save more by hoarding. Shopping is a vacation. Tell me more about how you shop.

Second TV Commercial:

Neck in Neck Out

A man was sitting in a shopping cart.

It is like he was resting in it.

He comes out of the room.

Walks down the stairs.

……….

He is in the living room.

Prepares a cup of coffee.

Leaves it on the table before sipping.

Opens a rusk jar but doesn’t eat.

Takes a suit out but keeps it on the bed.

Gets a pair of shoes but does not wear them.

……….

What happens next is all the things- Coffee, rusk, shoes, suit, and a couple of others are thrown into the cart as a metaphor for adding items to the kart.

The guy is standing in the kitchen and drinking juice.

Picks up a few cashews from the table.

Wears a semi-casual outfit.

Puts on a pair of sneakers.

……….

There is this shopping cart lying in the same room (as shown in the opening scene).

(There is a bold and typography-based message)

The longer you keep it in the cart. The sooner you fall out of love.

Thank you for your time.        

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