Part 3: 9 Methods of Building a Referral Network
2. Offer Best Quality Products or Services
Just as word-of-mouth can aware the masses of your name, similarly, it can destroy you within days or weeks if your offered products or services are lousy. Offer the best products to create a niche for yourself in the market and gain traction. This is a guaranteed step to grow your referral network. Your aim should be to offer those services that surpass your clients' expectations. They should stand out from the rest of the products to gain customers' attention.
You can have the best marketing agencies, your people management skills could be exemplary, and you might even have a huge network of professionals. Still, if your sales are not reflecting the results, the trouble might be in your products or services. You might want to improve the quality, packaging, or offer.
Good quality products and services are their own biggest promoter. The easiest way to understand is that if you buy a product from an online store and have a great experience using that, you are more than likely to make another purchase of the same or buy another product from the same store. Repeat customers are very likely to recommend the business of their liking to their friends and family and make recommendations based on their own experience.
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