10 MARKETING FACTS EVERY MARKETER MUST KNOW

10 MARKETING FACTS EVERY MARKETER MUST KNOW

1. 82% OF CONSUMER INTERNET TRAFFIC WILL BE VIDEO BY 2021

2. INFLUENCER MARKETING IS A $1B INDUSTRY ON INSTAGRAM

3. THE AVERAGE CONSUMER ATTENTION SPAN IS 8 SECONDS

4. MILLENNIALS ARE PROJECTED TO ACCOUNT FOR NEARLY 1/3RD OF ALL U.S. RETAIL SALES BY 2020

5. 75% OF TOTAL MARKETING BUDGET WILL GO TO DIGITAL MARKETING

6. GOOGLE AND FACEBOOK EARN MORE THAN THE WORLD’S TRADITIONAL MEDIA OUTLETS

7. CONTENT WITH RELEVANT IMAGES GETS 94% MORE VIEWS

8. 76% OF MARKETERS CITED ROI MEASUREMENT AS TOP CHALLENGE FOR INFLUENCER MARKETING

9. YOUTUBE HAS A HIGHER ENGAGEMENT AND LOWER BOUNCE RATE THAN TWITTER AND FACEBOOK

10. 4X AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO THAN READING TO LEARN ABOUT A PRODUCT