10 MARKETING AUTOMATION TENDENCIES TO INCREASE YOU ROI.

Ready, steady, rocket your email campaign! Every morning you wake up thinking, "What can I do to make my offer unique?" or, much better, "I'd like to get as many responses as possible so I don't have time to process them all." An air castle? Actually, no, but you have to think ahead and be five times faster than your competitors. We have an urgent need to share an important insight because AnyBiz professionals know how to save your time and money. We care about our customers, so instead of a morning cup of coffee and scrolling through the news on Twitter, we have a real conversation with you. Marketing automation is a critical component of doing that. When you can automate simple processes, you give your team more time to spend on more critical tasks.

1.User quality data.

Bad data can have significant business consequences for companies. Poor-quality data is often pegged as the source of operational snafus, inaccurate analytics, and ill-conceived business strategies. Examples of the economic damage that data quality problems can cause include added expenses when products are shipped to the wrong customer addresses, lost sales opportunities because of erroneous or incomplete customer records, and fines for improper financial or regulatory compliance reporting.

You want to know if your digital marketing strategy worked for your target audience vs. all users. Without that data, you can’t make informed decisions about your site’s design, calls-to-action (CTAs), and copy.

That’s why a rising marketing automation trend is upgrading user data with quality scores.

2. Personalised content.

Online marketers are struggling to capture the attention of their target audience in the online content arena. As a result, there is so much advertising "noise" for consumers to deal with that it is getting harder and harder for brands to get through to potential customers.

With the help of AI and machine learning, you can easily get to know your audience and arrange helpful information. As soon as you get this information, you can create automated customer profiles. These profiles contain information you gather from social listening, on-site behaviors, and more. You can put together that information to discover your audience’s preferences and buying habits. After that, you can deliver personalized content that fits users' interests.

This marketing automation trend allows you to deliver content based on users’ interests. You’ll provide content to them at the right time to help push them towards conversion.

AnyBiz latest new feature includes automated timezone for sending emails, that can help you to catch your potential customer at the right moment.

3. Personalised email automation.

Automation greatly simplifies the life of any marketer. One of the ways of automating is personalization—the substitution of personal data in the message. Personalization tools already exist in the AnyBiz system; you just need to learn how to use them correctly, or our team will be glad to help with it.

How can it benefit your business?

Firstly, automation will help you identify customer profiles that will target you exactly to people interested in your business. You can gather valuable information about them to deliver custom emails to them. Secondly, use this automation to send emails, too. Create personalised emails, have a few templates in order to find the most effective one, send dozens of emails during working hours with an integrated automated timezone system, and do other powerful things with AnyBiz service.

4. Conversational marketing.

Every business you do and promote is based on marketing, and you're probably familiar with these problems: leads are dropping off at different stages of the funnel; standard marketing tools no longer allow you to meet KPIs for leads and sales; customers expect you to respond instantly to them across all channels—website chat, social networks, and messengers. Conversational marketing will help solve all these problems. It will allow you to attract more targeted leads, find out what they want, move them quickly through the funnel, and increase company profits.

Conversational marketing is a modern, personalized approach to marketing based on chatting on a website and using messengers. In conversational marketing, communication is built around the client; the business does everything to offer the client an effective solution to the problem as quickly as possible and to make communication as comfortable as possible for him. So, you can improve automation by using natural language processing to deliver more essential and conversational communications to your audience.

5. Mobile marketing automation.

Mobile marketing automation allows you to deliver mobile marketing experiences that carry an authentic human touch and that effectively scale with your business. In the most basic sense, marketing automation services allow you to automatically execute and scale mobile marketing campaigns that would otherwise need to be pieced together manually.

With an increased appetite for personalization, the proliferation of the number of channels consumers use, and rising expectations for a connected user experience, marketers across industries rely on automation as a way to deliver satisfying and personalized customer communications—all while saving time and energy.

If you want to stay on top of the future of marketing automation, create a strategy that allows you to reach mobile users.

6. Chatbots.

The chatbot market is growing at breakneck speed. And there's a reason for that: chatbots know how to close simple appeals, can collect and qualify leads around the clock, offer suitable products and goods, tell users about updates and collect feedback from them. Because of this, a lot of businesses are changing course and planning to add chatbots to their systems in the near future.

It is important for businesses to adapt to new technologies in time to keep up with competitors, develop customer service, and reduce costs. Today's bots are much more efficient than their predecessors; they can already relieve employees of routine tasks and answer simple user questions 24/7. And this is just the beginning of their onslaught.

7. Automated social media market.

Like email marketing, social media marketing automation has positives and negatives. The trick is to take advantage of the positives and avoid the negatives. Here's a checklist for social media marketing automation.

Benefits:

?You save time.

?Posts are published at the optimal time for your audience.

?Content is delivered to your audience continuously.

?Everything is scheduled over a long period of time.

It's up to you and your company to put the benefits listed above into practice. That's why it's important to squeeze out the most and stay at the top.

8. Machine learning and artificial intelligence.

There is a joke: good automation is when the user does nothing at all. It's a joke because it doesn't work that way. Some work has to be done manually anyway, either before or during the use of the service. But we sincerely hope that someday this will be the case, including thanks to AI.

With machine learning and AI, you can collect information about your audience that helps you develop better campaigns for them in the future. Machine learning allows you to gain data on users and their online behaviors, and automation lets you sort that data.

Check out our service and make the lifecycle of your marketing strategy easier with our AI implemented into the email campaign system—book a demo.

Applications of AI in marketing: personalization of offers, communications, predictive analytics, and content generation, such as text, visual, and video.

9. Funnel optimised content.

Optimization of the sales funnel is done to make it easier for users to find the information they need to evaluate your offer and convert (that is, to take the action you expect them to take, whether it's registering on the site, sending you their contact information, or making a purchase).

A properly aligned and optimized sales funnel allows you to attract and convert as many leads as you need. It also allows you to increase repeat purchases and followers of your brand.?

10. Multichannel marekting.

Multi-channel or multi-channel marketing is promotion using different avenues. Each of them is designed for a specific audience, which allows you to increase your reach. The channels often overlap. By and large, it is the use of internal and external marketing tools. It's a very effective mix.

Brand positioning and a unified style. The emphasis is on the company, not the product.

That's why omni-channel marketing will remain one of the biggest marketing automation trends in 2023. With this kind of marketing, you create a seamless experience across multiple marketing channels.?

Technologies like CRM can help you track sales pipelines and automate customer interactions, so you can implement omni-channel marketing seamlessly.

If you’re looking to take your marketing automation to the next level, you need to take advantage of these marketing automation trends for 2023. By utilizing these trends, you’ll see the best results with your campaigns this year.

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