10 LinkedIn Video Ads to Inspire Your Own

I recently created and ran a LinkedIn video ad campaign. The platform’s B2B audience receives video content very well and our budget allowed for experimentation in the space.

Before creating my first LinkedIn video ad, I researched other successful campaigns. The search led to many versions of the same article, “B2B LinkedIn ads that totally crushed it.”

Videos reviewed in the article linked above are the epitome of LinkedIn advertisements. Some include celebrities, others boast of amateur production - all evoke humor or emotion. While they filled my head with brilliant ideas for replication, my budget and timeline did not allow me opportunity to hire a much needed film crew. And so, I went in search of other inspiration away from the glam or award winning ads.

I combed LinkedIn for 15 days to accumulate these ads. Below are video examples that are not the cream of the crop, some required a large budget, others are the classic product animations we're all used to. These videos are meant to show a range of options, for you to learn from and further inspire the creatives you publish.

No matter your budget, each of these video advertisements can be used as inspiration for your first, or next, LinkedIn video campaign.

*I was catching these on the fly, day-by-day. They are not perfect and none include sound.

The Video Advertisements

1. WeWork in-feed ad (LinkedIn Video Ad Inspiration)

2. Chase in-feed ad (LinkedIn Video Ad Inspiration)

3. Prezi in-feed mobile ad (LinkedIn Mobile Video Ad Inspiration)

4. Honda in-feed ad (LinkedIn Video Ad Inspiration)

5. 3M in-feed ad (LinkedIn Video Ad Inspiration)

6. Match2One in-feed ad (LinkedIn Video Ad Inspiration)

7. McKinsey in-feed ad (LinkedIn Video Ad Inspiration)

8. Capital One in-feed mobile ad (LinkedIn Mobile Video Ad Inspiration)

9. WordPress in-feed video ad (LinkedIn Video Ad Inspiration)

10. LG in-feed video ad (LinkedIn Video Ad Inspiration)

Time for Reflection.

What did you learn?

And, from which ad?

I would love to hear your thoughts on video advertisements and what take-aways you'll apply to your own.

“Video Isn’t in Our Strategy”

If video advertisements do not cater to your business’s customers or marketing efforts, I’ve also gathered inspiration for creating promoted articles that convert.

*I do not own any of these videos. They are republished for purely educational reasons. We seek to study the creative and better our own abilities.