10 LinkedIn marketing tips you can't do without you
There’s a big difference between being on LinkedIn and using it. LinkedIn can be used for so many things beyond just hosting your resume. Here’s a list of just a few of the ways you can leverage the platform:
- Building Trust Among Your Peers
- Finding Jobs and Hiring Great People
- Generating Leads
- Kick-starting Partnerships
- Building Your Brand
- Obtaining Industry Knowledge
- Consuming and Creating Content
- Getting Support From Peers Within Your Industry
- Networking
Mind-Blowing LinkedIn Statistics
Studies show that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content. On average, 46% of social media traffic coming to B2B company sites is from LinkedIn. LinkedIn has 575+ million users in 200 countries, and 2 new members join the network every second! 260 million LinkedIn users are logging in each month. AND 40% of those users login daily. Additionally, 44% of LinkedIn users take home more than $75,000 per year.
Now ask yourself: “Am I using LinkedIn to its full potential?”
Before you can take full advantage of all of these features and benefits, it’s imperative to have a highly optimized profile. Use this checklist as a guide to turn your LinkedIn profile into a brand building, lead generating machine!
COVER IMAGE : Make sure the photo communicates what you are trying to portray when someone visits your page This is also a great opportunity to add branding.
PROFILE PHOTO :Your photo should take up 60% of the frame, should be a CURRENT photo (no catfishing) and dress to the expectations of your desired audience.
CONTACT DETAILS : Personalize your LinkedIn URL , Add your personal/company website, Add your “professional” email address (the one you would like prospective clients, employers, and business partners to reach you) ,Twitter (if you have one)
HEADLINE: Use all of the real estate (120 character limit), Don’t just put your job title. Examples: “Looking to double the size of 10,000 businesses,” “Best selling author, speaker, and business coach,” “Internationally known to rock the microphone”
SUMMARY: Use all of the real estate (2,000 character limit) ,Write in a narrative format, Clear Mission Statement , Inject personality and optimize for SEO (industry specific words matter), End with a clear call to action and add photos to your summary
INTERESTS: Follow pages that truly interest you, Join industry specific groups (great networking opportunity)
RECOMMENDATIONS: Ask for recommendations ,Give recommendations , Aim for at least 3 from employers and peers
CURRENT AND PAST EXPERIENCE : Write in a narrative format, Add photos and videos that capture attention, Make sure the work experience is relevant, Don’t add every position you’ve ever had (no lemonade stands)
SKILLS AND ENDORSEMENTS : Make sure your top 3 skills are the ones you want people to endorse (you can control your top 3) , Give endorsements for skills and you shall receive
EDUCATION: Keep this up-to-date, Link to college or university and tap into your academic network
WHAT’S NEXT?
Now that you’ve built an All-Star LinkedIn profile, it’s time to start getting results. Though, learning how to take full advantage of the platform can be a difficult task.
That is why I have made myself available to help you take full advantage of LinkedIn if you are not. Click here to contact me.