10 LINKEDIN ARTICLES NOT TO MISS FROM JANUARY 2020

As I had the opportunity to highlight in my LinkedIn article regarding the concept of #LinkedInFF, the new and improved LinkedIn algorithm enables consumption of much more diverse content than before. However, in order to keep up the effort of unearthing the gems that LinkedIn has to offer in terms of content, I have decided to feature 10 of the most intriguing pieces of content I chance upon in my feed each month.

The first month of this year has already seen much in terms of topical content and as usual, I would invite comments regarding pieces of content that I may have missed or suggestions for new content creators to follow! Without further ado, I would like to present my selection for the month of January 2020.

1) MY TOP 10 PREDICTIONS FOR WOMEN IN 2020 , by Jennifer Openshaw (click here)

Jennifer Openshaw, CEO of Girls with Impact, provides us with her predictions for women in 2020 covering ten major and prevalent issues from better representation in c-suite roles to the growing priority placed on social impact. This article indicates that while there is cause for confidence in positive change, there still remains a long way to go in terms of certain struggles – such as the fight for equal pay.

2) HOW TO CRUSH YOUR GOALS IN 2020, by Dr Travis Bradberry (click here )

The beginning of the year often sees us make resolutions in earnest – often only to break them a couple of days later. This year, co-author of Emotional Intelligence 2.0, Dr Travis Bradberry shows us just how to avoid breaking our resolve by developing competencies in emotional intelligence. This article also distinguishes itself with detailed explanations of the workings behind developing emotional intelligence. 

3) HOW TO DO B2B MARKETING IN CHINA. TIPS AND BEST PRACTICES FOR B2B BUSINESSES IN 2020, by Ashley Galina Dudarenok (click here)

As China is one of the world’s largest economies, it stands to reason that a better understanding of how to connect with businesses in the market might be useful. LinkedIn Top Voice 2019 and China Marketing Expert Ashley Galina Dudarenok provides a useful list of three B2B channels in China that one must known about. A self professed ‘China watcher’ Ashley also frequently writes articles on the Chinese market that are worth following. 

4) MEGHAN AND HARRY CAN'T WIN FOR LOSING, by Kellye Whitney (click here)

This article by two time LinkedIn Top Voice Kellye Whitney dissects the uproar following Prince Harry and Meghan Markle’s decision to step down as senior members of the Royal family. Whitney studies frenzied fan-culture, easy expression of hatred through communication channels and the toxic culture on the internet when it comes to celebrities these days.  

5) PREDICTION: BRAND PANDERING WILL FUEL MARKETING DISTRUST , by Katie Martell (click here)

As consultant and ‘Unapologetic Marketing Truth teller’ Katie Miller points out, ‘Organisations seek to align to where the future is going, where the groundswell is, and — more importantly — where the conversations are happening. It’s a battle for continual relevance.’ In line with this, she presents her predictions in marketing in the coming years: centred around trust, the merits of purpose driven marketing and why companies really should ‘walk the walk’ when it comes to values-based advertising. 

6) CAN DEVELOPING MARKETS ACHIEVE THE UN'S CRITICAL SUSTAINABLE DEVELOPMENT GOALS WITHIN THE 10 YEAR DEADLINE UNLESS PRIVATE FUNDING STEPS IN? , by Bill Winters ( click here)

In keeping with the rapidly intensifying concern of tackling the climate change challenge, Standard Chartered CEO Bill Winters shares his thoughts on how private funding is a necessity to help developing markets meet the ambitious Sustainable Development Goals set by the UN within the 10 year deadline. The article is an interesting take on how private funding can make a critical difference particularly through investments in the right places and strategic partnerships with corporations that are duly committed to meeting these goals. 

7) EUROPE HAS EVERYTHING IT NEEDS TO LEAD THE TECHNOLOGY RACE, by Thierry Breton (click here)

As European Commissioner for the Internal Market, Thierry Breton entirely rejects the premise that Europe is lagging behind in the data market. He believes the advantage of non-European markets has been in their access to data. Through this article, he reviews how they plan to resolve the challenge facing the market: to create a reliable, ethically sourced pool of non-personal data that can fuel European innovation.

8) CLIMATE CHANGE IS A BEHAVIOURAL PROBLEM; I REMAIN OPTIMISTIC , by Adrian Gore (click here)

The founder and CEO of Discovery Ltd, Adrian Gore declares his confidence in change in the face of the massive and long-term risk that climate change poses to us, as a planet. He acknowledges how our evolutionary coding has wired us to respond only to short term challenges – creating an obstacle to the behaviour change required to avert the climate crisis. However, despite this he finds cause for optimism within certain potential changes that he explores through the course of this article. 

9) THE 6 MOST INTERESTING THINGS I LEARNT THIS WEEK AT DAVOS , by Nicolas Thompson (click here)

Nicolas Thompson (Editor in Chief, Wired) condenses the most interesting conversations he witnessed at the World Economic Forum in Davos, earlier this month. The topics are diverse, including the impact of climate change as well as the possibilities of redefining capitalism – and he simultaneously assesses what has changed and what expectations were met. The energy and desire for change of the youth meeting the wisdom of the old recounted in his experience bodes well when it comes to upcoming economic and political challenges for the year. 

10) ASSESSING THE MARKET IMPACT OF THE WUHAN CORONAVIRUS ,by Kristina Hooper (click here)

Kristina Hooper is Chief Global Market Strategist at Invesco Distributors Inc. In this well researched article, she analyses the potential impact on the financial market of coronavirus - already a rapidly growing concern for Chinese and worldwide authorities; comparing it with major episodes of contagion such as the SARS outbreak of 2003 in terms of the implications for the economy.

With that, we come to an end of this month’s selection. I'd like to take this opportunity to wish you health and happiness for the rest of the year. I hope the themes explored have been helpful to you and look forward to seeing you with next month’s selection of articles!