10 Lead Generation Strategies for 2024

1. Write blogs for problem solving.

Answering target leads' questions with in-depth, SEO-optimized content attracts them.

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Each blog article should have a call-to-action. This may mean using your SaaS solution for free or downloading a checklist in exchange for their contact info. CTAs can be text-breakup images or signup form popups. The key is to intrigue rather than overwhelm the reader.

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2. Start podcasting.

You might collaborate with a teammate or invite guests.

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Use the podcast to network with industry peers and your audience.

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At the end of an episode, you can offer a guide to the topic via a URL in the show notes. You can generate leads the right way by encouraging them to give you their contact info.

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As with blogging, answer your target listeners' inquiries to generate leads with podcasts.

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3. Use email marketing.

Email marketing returns $44 per $1.

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Use social media and newsletter creator cooperation to grow your email list organically.

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People always think twice about revealing their email addresses. The good news is that only interested parties provide their contact info.

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Meaning: developing an interested lead email list is likely.

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Once individuals give you their email, you must make your newsletter worth their time. Gift them:

·???????? Quick hints and assistance

·???????? Expert interviews with industry leaders

·???????? Exclusive material and discounts for subscribers

·???????? Whatever email format you choose, send consistently on a defined day and time. This sets expectations for your readers, who anticipate your emails (if the content is good).

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Lead-winning email marketing requires non-salesy tactics.

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4. Hosting webinars.

Webinars generate leads well. The reason?

Instead of writing, your audience can ask questions and meet you live. This doubles your value, builds trust, and improves relationships.

You may also use webinars to gather leads and steadily promote your product. This lets you demonstrate product benefits.

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5. Make valuable lead magnets.

White papers, research reports, ebooks, and more generate leads.

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They have many advantages.

Example: ebooks. Making them is simple. Simply reuse writing. To make it more detailed, elaborate on it.

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The same goes for white papers. However, content writing requires a subject matter specialist.

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Not only leads, but links can be built with study reports. Your report findings can also inform your content.

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Create a landing page for your study report so interested leads can easily share their email and acquire it.

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6. Network.

Building reputation and relationships with your target audience is best done through networking.

With this strategy, it can be hard to show stakeholders the ROI. However, networking opens doors to fresh leads and other opportunities.

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Through interactions, your prospective consumers regard you as an authority in your field.

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Targeted lead creation boosts brand awareness and referrals.

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7. Use timely popups.

Popups sometimes get a bad name because they disrupt site visitors.

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Well-timed popups with relevant messages can boost your conversion rate, whether you're converting site visitors into leads or leads into buyers.

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Instead of displaying a popup when a visitor lands on your website, wait till they scroll.

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Furthermore, make your offer highly relevant to visitors.

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If they're reading a blog post about live streaming, generate a scroll-point popup with a checklist for setting up their first stream.

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Finally, clutter-free popups with clear CTA buttons and leave options are essential.

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8. Start a referral program.

If you offer a good incentive, referral programs encourage clients to send you more prospects.

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Customers that refer your service or product can get a discount.Making it easy for clients to refer your business is key to a successful referral program. Give them unique referral URLs to boost referral marketing.

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9. Use video marketing.

Creating videos may seem difficult, but the appropriate tools can make it easy.

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First, make sure your audience prefers video.

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You can also record yourself or your screen for brief explanation movies.

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10. Use social media to generate leads.

After six hours of social media marketing each week, 66% of marketers have generated leads.

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How can you generate leads on social media?

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Find out which channels your audience uses most. LinkedIn is a terrific lead generation channel for B2B marketers targeting professionals.

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For millennials, TikTok is best, while elderly should use Facebook.

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Second, interact on the network(s) you choose to attract customers.

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You must add value and establish relationships. Share helpful content with creative social media graphics to establish oneself as a vertical authority.