10 Killer Tech Content Strategies That Won't Put Your Readers to Sleep (Guaranteed!)

Did you know that the average attention span of a human is less than that of a goldfish (only 8 seconds!)? This means you have only 8 seconds to impress, amaze, and surprise your readers until they fly to your competition!

In B2B tech, content plays an effective role in gluing the reader to your value proposition and ensuring high conversions. Here are 10 killer B2B tech content strategies that are guaranteed to have a lasting impact on your readers.

Know Your Audience

Personalization is the new drug that every tech company needs in order to survive today.?

The importance of understanding your customers fully, including their needs, pain points, and preferred content formats cannot be overstated.?

A great way to know your audience on a deeper level is by implementing research techniques such as surveys and interviews or by emphasizing sign-ups with more information.

Educational Resources

The best way to build authority in the minds of the customers is by parting away informative content that is brimming with value. This establishes you as a thought leader and makes your solution valuable.

Educational resources include blog posts, white papers, and e-books with targeted topics and ideas that your target customer wants to know about.

Case Studies and Success Stories

Social proofing holds far more impact than just a mentioned years of experience.

Showcase the impact of your solutions through real-world examples. Talk it out and make sure you highlight all measurable results and positive experiences derived for your clients.?

Visual Content

Video content generates over 1,200% more shares than text and image content combined! With that, the power of infographics, images, and videos to capture user attention is at a whole new level.

Mix and match your social media and ad campaigns to get the best results by leveraging visual content for your tech business.

Thought Leadership Content

Remember: You are an expert in your field so you should act like one!

Position yourself as an authority by sharing valuable insights regarding your industry. Share industry trend reports, original research findings, and expert interviews that address customer pain points and provide a clear solution to customer problems.

Customer Testimonials

Social proofing should be done to build trust and credibility. The best way to do it is through video reviews from your customers, quotes, and written testimonials to feature on your website.

Interactive Experiences

Users like to feel part of a business or community. To create and solidify such a bond, push interactive content such as quizzes and polls. These foster engagement and act as a perfect tool for data collection and knowing more about user preferences and interests.

When done correctly, this is a goldmine you can use for later.

Data-Driven Insights

No one takes your word just for the sake of it. Numbers do the real deal!

Back up your claims with real data and statistics. Show the world what your tech solutions have helped businesses achieve. Highlight industry reports and relevant studies to back up what you say.

Multi-Channel Distribution

Amplify your outreach. Don’t just confine yourself to one channel.?

Reach your audience where they are on social media and relevant platforms. Having the right mix of paid promotion strategies alongside organic distribution is the key. Make sure that you tailor your content according to each platform and channel as well.

Continuous Optimization

The last point is: Do all the 9 points continuously and do them better!

Make sure that you track your performance and make adjustments where necessary. Growth marketing is never a stone-carved solution. A/B testing is mandatory to know what works well and where the efforts need to be confined.?

Remember; content strategies for tech are not a quick fix. They are long-term solutions that require dedication, effort, and continuous improvements.

If you are willing to take a punt on that, you will see guaranteed customer success and witness decreasing levels of churn!