The 10 Killer Bullets on a Startup Resume

So you want to work for a startup?

But have you ever wondered what a startup founder wants in the people who work for her?

After all, what the founder wants is what’s going to get you a job. So understanding her perspective is critical to acing your startup resume and breaking into this world.

What Do Startups Want?

It’s easy to assume that startup leaders aren’t too picky in their hiring. Their organizations are typically less well-known than their big company brethren. They can’t possibly be as demanding as Google with millions of applicants, right?

Wrong.

Even if they get fewer applicants than the Big G, they also need a lot fewer employees. Google needs to hire 5,000 new staffers a year while a tiny startup may need just one. The startup can afford to hold out for the perfect new teammate.

Especially because that new teammate is likely to have a huge impact on the organization. One new employee at Google is a drop in the ocean—if she does a great job or a terrible one, the overall company’s fortunes won’t likely shift one iota. But Employee #5 in a five-person organization is now responsible for 20% of the workload and, potentially, 20% of its success or failure. 

With so much riding on everyone’s shoulders, Employees 1-4 aren’t likely to be free to train #5. The organization needs someone who can come in and hit the ground running. The Googles of the world, with giant HR departments and armies of engineers, can afford to hire for pure potential and then polish that potential through extensive training. 

Startup founders can actually be pickier than, yes, even Google. They’re hiring the one perfect employee who can make or break their organizations—and they need that person to contribute immediately. 

No pressure, right? :)

"Startup founders can actually be pickier than, yes, even Google." 

What Do Startups Want on Your Resume?

So what does all this mean for your chances of getting a startup job? 

Startups want it all in their early employees, so it’s up to you to give it to them!

The best way to do that is to strike a balance between these five tensions inherent in a startup’s hiring wishlist:

Tension #1: BIG COMPANY EXPERIENCE VS. STARTUP EXPERIENCE

Startups tend to fetishize big company experience even more than big companies themselves. Why? Because so much of a startup’s future is unpredictable, they’re routinely evaluated on their only known asset: their employees. Many Silicon Valley pitch decks start with a description of the team’s background (“Ex-Apple, Ex-Google, Ex-Facebook”) before they even get to the startup’s product.

Being able to list a well-known brand name on your resume is like catnip to a status-hungry founder. Even if it was just an internship or a freelance project, being able to say that “My new developer cut her teeth at Amazon” lets her bask in the halo of your former employer. 

The totally ironic thing about this big company idolatry is that big company working styles are dead wrong for startups. If a former employee of a tech giant walks into a startup, expecting to specialize in one very focused area and then delegate her work to a giant team of underlings, she’s in for a rude awakening. Startups tend to run crazy lean at first, meaning that everyone wears multiple hats and there’s no one else to do the work except for the person staring at you in the mirror.

Startups also want to see that you’ve got some entrepreneurial experience on your resume. Think of it as evidence that you’ll actually be willing to work the long, stressful hours that startups require. Whether you helped start a club in college or launched some cool projects on the side, founders want to be sure that you haven’t gotten too soft in your cushy big company environs.

"Startups tend to fetishize big company experience even more than big companies themselves." 

Tension #2: RESULTS VS. PERSONALITY

Startups need someone to come in and hit the ground running. They want to see a track record of results—not just potential. The very best startup resumes are going to include detailed proof of what you’ve actually accomplished.

Here are two ways to demonstrate your past success: 

1. Quantify the accomplishment: List specific, numerical outcomes that came directly from your work (“shipped an app three months ahead of schedule,” “increased pageviews 27%”)
2. Brand the accomplishment: Even if you don’t have a specific number to share, you can increase your bullet’s impressiveness by dropping a fancy brand name or title into the story (“partnered with Disney to rollout the new site,” “worked with the CEO to develop a content strategy”)

At the same time startup founders seek result-generating mercenaries, they also want a mercenary with a little personality. If they’re going to be to elbow-to-elbow with you in the startup trenches, just talking about work is going to get old. 

Showcasing your passion—whether for organizing a kickball league or collecting rare tequilas—is critical for making this case: “Hey, you wouldn’t mind spending more time with me than your significant other!” Make sure that the Additional section on your resume is just as robust and interesting as your Experience section, not a cliched afterthought: “Interested in books, tech, and long walks on the beach.”

"At the same time that startup founders seek result-generating mercenaries, they also want a mercenary with a little personality."

Tension #3: CLARITY VS. CHAOS

We’ve already discussed how time-starved startup employees are. That means when it comes time to review resumes, no startup recruiter is going to spend hours trying to decipher your resume and figure out exactly what “Configured the DJI protocol for the alpha launch” really means. 

The onus is on you to be crystal clear with your bullets. No jargon from a different industry, no weird acronyms specific to your former employer, and pretty much nothing that your mother wouldn’t understand. If the startup recruiter doesn’t get it in 10 seconds, she’s already gone. 

Startups also don’t want someone who’s too straight and narrow. If all your bullets are super orderly (“I downloaded the data, applied the pre-set algorithm, and uploaded the results”), that can be suggestive of a person who’s not equipped to handle the potential chaos of the startup experience. The most predictable thing about startups is just how unpredictable they are—you never know when a bug will wipe out your database or a major new deal will change your company’s whole business.

As much as startup recruiters look for clarity and easy-to-follow logic, they also need someone who can deviate from the plan, should the circumstances call for it. That means including bullets about times that you’ve made sense of ambiguous data, worn different hats to help your team out, or even led major changes yourself—because all those stories speak to your ability to thrive under entropy.

"No startup recruiter is going to spend hours trying to decipher your resume and figure out exactly what 'Configured the DJI protocol for the alpha launch' really means." 

Tension #4: KEYWORDS VS. PORTFOLIO

Remember that big company hiring process we mentioned at the beginning? A recruiter there has the luxury of looking for general talent (e.g., someone with a background in CS but not necessarily expertise in the company’s specific language) because she can always have them trained in the new language, post-hire. Unfortunately for the startup recruiter, she doesn’t have access to the same window of time or training resources—she needs someone who can commit code on Day 1. And that means she needs to be incredibly precise with her resume search (e.g., looking specifically for Bootstrap or AngularJS).

Which means that you, the aspiring startup employee, need to list those specific keywords on your resume. Even if you only have basic knowledge of the particular skill, make sure it’s listed—because its mere presence can be the difference between getting an interview and getting stuck in resume limbo for eternity.

Even if you get past the initial keyword screen, you’re not necessarily destined for startup greatness yet. That’s because startups can afford to be picky with their one hire. Even if you’ve got the right keywords, a startup recruiter may dig a little deeper and check out the actual quality of your work.

If your work lives only on your hard drive, you’re out of luck. But if you’ve taken the critical step of bringing it online—be it through Github, Behance, LinkedIn, or your own personal site—you’re back in the game. Make sure that you include a link to your portfolio on your resume to provide depth beyond the mere mention of the right keywords.

"If your work lives only on your hard drive, you’re out of luck." 

Tension #5: FUNCTIONAL EXPERTISE VS. INDUSTRY PASSION

Another thing that gives startup recruiters some peace of mind is knowing that you’ve already done the exact job they’re hiring for. Just like startups themselves, your future performance is unknowable except through extrapolating your past performance. For better or worse, your past titles become mental shortcuts to your past performance.

For example, if your most recent title said “Programmer—Level 1,” a recruiter may not be sure what that actually means relative to her “Front End Developer” role. But if your last title said “Front End Developer,” well, bingo! You’ve clearly done the job before, so there’s no reason to believe that you couldn’t do it again. She can quickly check the “Functional Expertise” box in her mental checklist and move on to other questions.

While demonstrating functional expertise is a great start to the hiring process, it’s often not enough for a startup that’s holding out for the whole enchilada. That means you want to complement it by also demonstrating passion and knowledge for the startup’s specific industry. 

Let’s say a recruiter at an educational technology startup is considering two candidates for a front end role. Both candidates have prior experience here. But only one listed this on their resume: “I help run my local EdTech Meetup, given my love for all things education.” Who do you think the recruiter is going to choose? That’s why it’s critical to demonstrate both functional expertise AND industry passion—not just one or the other.

"Another thing that gives startup recruiters some peace of mind is knowing that you’ve already done the exact job they’re hiring for."

What You Can Do to Make Startups Want You

Clearly that’s a lot to ask for in one resume. Remember, startups have everything riding on this decision. Unlike their big company peers, who can afford to hire 100 pretty-good-but-not-perfect candidates, a startup’s fate really does hang in the balance with each of their early hires. 

Your goal shouldn’t be to include every single item listed above on your resume. Instead, sympathize with the plight of the startup founder and recruiter. Understand what they really care about so that you can speak their language and assuage their concerns.

If you can show them that you appreciate the stakes of their decision and that you can bear the responsibility of being that make-or-break hire, then chances are they’ll start to see you as part of the tribe: the few, the crazy, and the brave who are willing to risk it all to build something new!

Jeremy Schifeling is the Founder and Chief Nerd of Break into Tech, a site for anyone who wants to launch a tech career - regardless of background. As a former kindergarten teacher, he's a big believer in sharing - so please share if so inspired!

PS: Click here to get the free resume checklist I used to evaluate candidates at LinkedIn and startups.