10 Key Reasons To Use Sport As A Marketing Tool In 2023.

2022 gave me my first taste of how effective sport can be as a marketing tool. As part of a UK brand awareness strategy, The Career Wallet Group explored Rugby League, Boxing, Football and Competitive Dance partnerships. 12 Months in, here are a few brief bullet points on what I found. I can honestly say that even I was surprised with the effectiveness. The points below are all performance based however there is also 1 point that I would like to outline separately, as this is more of a byproduct than anything else. This point is from a team building perspective. The Career Wallet Group collaborated with Betfred Super League Team, Salford Red Devils. A few of the team were already Rugby League fans however the majority of the team did not follow the game. 1 month into the partnership, our whole team were Salford Red Devils Fans. We were attending most games both home and away, all together as a team and bringing our families along. This is not something that we expected or accounted for but in a time where most businesses are competing for talent & rightfully trying to improve mental health in the workplace, this is a point that cannot be overlooked.

Here are 10 reasons why marketing through sports can be effective:

1. Large audience: Sports events often attract a large and engaged audience, which can provide a great opportunity for companies to get their message in front of potential customers.
2. Brand association: Sponsoring a sports team or event allows a company to associate their brand with the positive values and emotions associated with sports, such as teamwork, determination, and success.
3. Targeted marketing: Many sports have a devoted fan base, which can make it easier for companies to target their marketing efforts to specific demographics.
4. Increased credibility: Sponsoring a sports team or event can also increase a company's credibility, as it shows that the company is willing to invest in high-quality and respected organizations.
5. Strong ROI: Done well, marketing through sports can be a highly effective way to reach potential customers and generate a strong return on investment.

6. Word-of-mouth marketing: Sports events often generate a lot of buzz and conversation, which can lead to word-of-mouth marketing for the companies that sponsor them.

7. Social media exposure: Sponsoring a sports team or event can also provide a company with the opportunity to generate social media buzz and reach a wider audience through posts and hashtags related to the event.

8. Customer loyalty: Supporting a sports team or event can help to create a sense of loyalty among customers, who may feel a stronger connection to the company as a result.

9. Exclusive experiences: Sponsoring a sports team or event can also provide companies with the opportunity to offer their customers exclusive experiences, such as VIP access or meet-and-greets with players.

10. Opportunity to stand out: With so many companies competing for customers' attention, sponsoring a sports team or event can help a company to stand out and differentiate itself from its competitors.

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