10 Key Lessons to Learn from Leading Interior Designer JJ Poonawala

When it comes to interior design, experience speaks volumes. JJ Poonawala, a leading interior designer with over 20 years of expertise, has not only navigated the evolving design landscape but has also redefined how challenges are approached. Her approach combines creativity, functionality, and a deep understanding of how design impacts lives. At Arcedior, we deeply value insights from pioneers like JJ, as they align with our mission of empowering designers to achieve excellence in their projects.

Here are ten invaluable lessons from Jehan-Ara Poonawala journey that every designer can incorporate to elevate their craft:

1. Design with Purpose and Passion

According to JJ, "Interior design is about curating a space rather than just decorating it." To truly succeed, designers must connect with the essence of each project, infusing it with personality, purpose, and creativity. By focusing on the unique characteristics of the client and their environment, a designer can create truly inspiring spaces that reflect the client’s identity.

2. Combine Art and Functionality

As an interior designer, JJ believes in the balance between art and functionality. "Interior design is about solving problems and putting the pieces together in a way that creates a beautiful, functional result," she explains. She insists that great design isn’t just about making a space look good—it’s about ensuring that the space works seamlessly for its purpose, whether it’s a commercial setting, residential space, or hospitality project.

3. Attention to Detail is Key

The smallest details can make the biggest difference. JJ’s belief is that paying attention to details—from the layout to the choice of materials—elevates the design. "I try and learn how to pay attention to detail and how to combine them to create interesting and beautiful results," she says. It’s these details, like the flow of natural light, the use of textures, and the careful selection of furnishings, that help create a truly unique atmosphere.

4. Sustainability Should Be at the Core of Design

One of JJ’s standout achievements was her work on Hotel Verde, Zanzibar—the first fully sustainable 5-star resort in Africa. Sustainability is at the core of her design philosophy. "It’s not just about creating beautiful spaces, but also about giving back to the planet," she stresses. Using eco-friendly materials, energy-efficient solutions, and sustainable practices isn’t just a trend for JJ; it’s a responsibility every designer must embrace.

5. Collaboration is Essential

Interior design isn’t a solo act; it’s a symphony of collaboration. JJ emphasizes the importance of working hand-in-hand with architects, engineers, and various other consultants to bring a cohesive vision to life. "We need to work together as a team to create a complete package for the client," she notes. At Arcedior, we see this collaboration in action, helping designers source products that fit seamlessly into their projects.

6. Time Management Is Non-Negotiable

For designers, the allure of creativity often overshadows the importance of execution. JJ emphasizes allocating specific time to designing, supervising, and project management. Staying disciplined ensures timely project delivery without compromising on quality.

7. Creating Timeless Designs

Trends are important, but designs that stand the test of time are paramount. JJ advocates for blending current trends with a timeless aesthetic, ensuring that spaces grow with their users and remain relevant for years.

8. Leveraging Platforms Like Arcedior

JJ acknowledges the role of platforms like Arcedior in streamlining the sourcing process. With access to an extensive global range of products, designers can focus on innovation and curate extraordinary spaces that exceed client expectations.

9. Mastering the Art of Selling Ideas

Clients often struggle to visualize design concepts, even with detailed 3D renderings or mood boards. JJ highlights the importance of clear communication and storytelling, enabling clients to see the full potential of a design. Fine-tuning your "salesmanship" is essential for presenting and convincing clients of your vision.

10. Understanding Numbers Matters

While designers are often focused on aesthetics, JJ believes that having a basic understanding of budgets, accounts, and BOQs is vital. Working closely with financial teams ensures that projects remain both stunning and financially feasible.

At Arcedior, we celebrate designers like JJ Poonawala, who continuously raise the bar for the industry. By embracing these lessons, designers can refine their approach, create impactful spaces, and deliver outstanding results.

Whether you're a seasoned professional or an aspiring designer, these insights serve as a blueprint for success. For all your sourcing needs, explore Arcedior’s curated range of global interior products and take your designs to the next level.

What’s the one lesson that resonates with you the most? Let us know in the comments below!