10 Key Elements Every Business Website Needs: A Guide for Entrepreneurs

In the current digital age, a business's online presence has become a virtual storefront, inviting scrutiny from clients, competitors, and collaborators alike. As a discerning business leader, evaluating websites has become second nature, as it can help you glean insights into industry trends and gauge the competition. However, amid the hustle of website design, certain pivotal elements are occasionally overlooked—and these seemingly minor details can wield significant impact.

1. An Informative Landing Page

Companies should highlight the most compelling and descriptive information about themselves front and center on the home page. A website viewer should know what the company does and what makes it unique in the first viewing of the website. Otherwise, it is more difficult to keep the attention of the right people and have them click through to other pages. The first impression is the most important.

2. Strong, Professional Branding Design

Branding on website design is underestimated by many small businesses. Good cohesive branding, i.e., a color scheme, a good logo, and design elements that work together, assist in strengthening the look and feel of both the website and the business behind it, as well as its services or products. This is achieved with the assistance of brand specialists and graphic designers.

3. A Page Dedicated to the Products or Services You Offer

This one is almost the same as a clear goal for your website. It’s a no-brainer. Imagine walking into a computer shop that advertised they sell computers but they don’t have one in the store. You are going to leave, right? Well, in the same way, if a user can’t find the product or service page that they are looking for on your website, then in their minds you don’t offer it. They will go to a website that has those pages. Furthermore, dedicated product pages are also great for getting into depth about the specifications and service level of your products or services that may separate you from everybody else in your industry. How can you make a purchase intent decision without any information about what you are buying?

4. An 'About Us' Page

Companies quickly move away from having an "About Us" page as they grow. For some reason, we have a learned bias that tells us that we must become less personal to be more professional. The truth is information, such as the personal stories of the company's founder(s), its geography, and its origin story, is always important. That information helps a potential buyer feel personally connected to a brand.

5. Customer Feedback

One element that companies often leave off their websites but shouldn't is customer testimonials or reviews. Incorporating genuine feedback and testimonials from satisfied customers provides social proof and builds trust with potential clients. It demonstrates that the company has a track record of delivering quality products or services and will leave a positive impression on visitors.

6. A 'Contact Us' Page

It is important for companies to provide a straightforward way for visitors to get in touch with them, whether it's for inquiries, customer support, or any other reason. A well-designed and easily accessible "Contact Us" page can foster trust and encourage potential customers to reach out.

7. Contact Expectations

Almost every website has a "contact us" form to complete, but most don't tell you how they will communicate with you once the form has been submitted. If the client expects a phone call but the company communicates by email, the result may be a missed opportunity for both the client and the company. Set the expectation!

8. An FAQ Section

One element that companies often leave off websites is a comprehensive and easily accessible FAQ section. Including an FAQ section addresses common questions and concerns that visitors may have, providing them with valuable information and saving time. This not only enhances the user experience but also demonstrates transparency, builds trust, and reduces the need for customer support inquiries.

9. Core Values

Companies often neglect to include their core values on their websites. This crucial element builds trust, aligns with customers' values, and distinguishes your brand. Communicating your guiding principles creates meaningful connections and attracts loyal customers.

10. Customer Success Stories

While testimonials are undoubtedly valuable, combining them with customer success stories adds a significant level of depth and credibility. The combination of testimonials and success stories creates a website that not only captures the voice of satisfied customers but also delivers tangible proof of the transformative impact your business can have.