10 inspiring examples of cross-selling by jewelry and accessories retailers
1. Tiffany & Co.'s complementary pieces
Tiffany & Co. doesn’t just sell a ring—they sell an experience.
When you add an engagement ring to your cart, the site suggests matching wedding bands and complementary pieces like earrings or necklaces.
This approach not only increases AOV but also offers customers a complete look.
Why it works:
Tiffany & Co. understands customers' needs and helps them complete their jewelry sets.
A seamless shopping experience leads to higher conversions and repeat purchases.
2. Pandora’s charm bracelets and charms
Pandora's charm bracelets are a classic example of cross-selling. Each bracelet purchase suggests adding charms, creating a personalized and sentimental shopping experience.
Why it works:
Personalization drives customer loyalty and repeat purchases.
According to a study, personalized experiences can increase revenue by 10-15% (McKinsey).
3. Kay Jewelers protect your jewelry
Kay Jewelers offers customers an "Extended Service Plan" at checkout. This service plan covers repairs and maintenance for the purchased item, encouraging customers to buy more.
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Why it works:
Customers feel secure knowing their investment is protected, leading to higher satisfaction and trust in the brand.
The added cost of the service plan increases AOV without being a significant expense for the customer.
4. Alex and Ani’s bundles
Alex and Ani?offer limited-time bundles of items. In this case, July's symbol of the month is the hibiscus. The bundle includes a bangle and earrings, providing customers with a complete look while increasing AOV.
Why it works:
Limited-time bundles create a sense of urgency, encouraging customers to take advantage of the deal.
Bundling multiple items together at a discounted price makes customers feel like they are getting more for their money.
5. Zales’ engagement ring personalization
Zales lets customers personalize their engagement rings by selecting the diamond shape, setting style, and metal type. They also offer suggestions for coordinating wedding bands.
Why it works:
Allowing customers to customize their engagement ring creates a sentimental value and strengthens brand loyalty.
Customization options can lead to higher-priced purchases as customers feel more invested in their unique design.