10 Habits of Million-Dollar Financial Advisors
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The financial advisory industry is a competitive space where success is not guaranteed. However, top-performing advisors have some common habits that they attribute to their success. In this article, we will discuss ten habits that seven-figure advisors follow to achieve their success. These habits include daily social media posts, engaging with prospects, calling prospects, meeting with clients, creating new LinkedIn connections, writing blogs, making educational videos, hosting live events, hosting virtual events, and hosting client appreciation/referral events. By following these habits, advisors can build strong relationships with their clients, attract new prospects, and increase their business revenue. Let's dive into these habits and explore how they can help advisors achieve success in their careers.
DAILY HABITS:
- Publish 1 Social Media Post Per Day - To create effective social media posts, you can use your Target Market Statement and Storybrand Website URL as a guide and ask CHAT GPT to suggest 5 social media posts, captions, images, titles, and hashtags. Once you have your content, it's essential to post it on various social media platforms, including YouTube, Vimeo, Facebook, LinkedIn, Instagram, Google My Business, TikTok, Twitter, Tumblr, Reddit, Pinterest, and more to reach a broader audience.
- Engage with 10 Prospects Per Day - To boost your prospecting efforts, create a "Hot List" of 20-40 prospects that interest you and engage with 10 of them daily by liking, commenting, or sharing their posts on social media, endorsing their skills, or writing a review for them. You can also reach out to them via email or text to offer support and encouragement.
- Call 10 Prospects Per Day - This point suggests reaching out to 10 people from the prospect hotlist through a phone call to inquire about their well-being, understand their thoughts and difficulties, and offer support by scheduling a 15-minute call to provide free resources to them or someone they know.
- Meet with 1 Client Per Day - To maintain good client relationships, it's important to schedule annual reviews or check-ins with clients and provide updates on their investments or services, and even invite them to attend client appreciation events, where they can bring a guest and potentially gain referrals. These interactions can take place over the phone, Zoom, or in-person.
WEEKLY HABITS:
- Make 20-40 New LinkedIn Connections Per Week - To expand your LinkedIn network, create 20-40 new connections per week by using your target market statement and asking CHAT GPT for search terms or by using LinkedIn's search bar or Sales Navigator to find people who meet your target market criteria. Additionally, you can automate the process using a tool like Meet Alfred to send connection or friend requests with an expected acceptance rate of 20-40%.
- Create 1 Blog, Article, or Guide Per Week - These points suggest creating an informative article based on a trending topic for your target market statement using Chat GPT, and then sharing it with your audience by posting it as a newsletter on your LinkedIn Business Page and website blog, sending an email to invite them to read it, and publishing it on various online platforms such as LinkedIn Articles, Reddit, EzineArticles, and more.
- Create 1 Educational Video Per Week - By scheduling a weekly Zoom instructional or interview and going live on Facebook, LinkedIn, and/or YouTube, you can create a 2-5 minute instructional video that uses your unique sales proposition to solve one of the biggest problems of your target market, and create a highlight video reel or short that can be posted on social media to further engage your audience.
MONTHLY HABITS:
- Host 1 Live Event Per Month - Attending a trade show, hosting a booth and speaking at an event can give your business increased visibility, while hosting a dinner workshop, educational event, or documentary screening can provide a platform for engaging with and educating potential customers at an estimated cost range of $3000-$8000.
- Host 1 Virtual Event Per Month - Hosting monthly webinars and documentary screenings, along with roundtable discussions, expert Q&A panels, fireside chats, and monthly market updates are effective ways to engage with prospects and clients and keep them informed and educated about your business and industry.
- Host a Live Client Appreciation/Referral Event Every Quarter - These points suggest various events that can be organized to engage with prospects and clients such as educational dinners, lunch & learns, wine tastings, meet and greets, sports events like baseball games, holiday parties, and boat cruises. These events can be used as a tool to strengthen relationships, build trust, and provide value to potential and existing clients.
By implementing these ten habits into your daily, weekly, and monthly routines, financial advisors can increase their chances of success in a competitive industry. From social media posts to hosting client appreciation events, each habit is designed to help advisors build strong relationships with their clients, attract new prospects, and increase their business revenue. By following these practices, financial advisors can take their careers to the next level and stand out in the industry as top-performing advisors and become the next MILLION-DOLLAR financial advisor.
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