10 Game-Changing Social Media Tips to Boost Your Social Media in 2025
Louise McDonnell
AI-Driven Social Media Strategies for Coaches & Consultants | Done-for-You & Coaching | 4x Bestselling Social Media Author | Host of The Social Media Takeaway Podcast
Starting a new year often feels like hitting the refresh button—a perfect time to rethink strategies and set goals. In this week's episode of the Social Media Takeaway (available on iTunes, Spotify, and YouTube!) I had the pleasure of chatting with Ross Brand , a pioneer in live streaming and video podcasting. Ross has hosted over 1,000 live shows, written bestselling books, (including “100 Livestreaming & Digital Marketing Predictions” series and? “Video Podcasting Made Easy”) and worked with countless creators and businesses.
During our conversation, he shared 10 tried-and-true principles that can help anyone succeed in the fast-changing world of social media and digital marketing. Let’s break them down together.
1. Build Community from Day One
It’s not just about gaining followers; it’s about creating a space where people feel connected. Whether it’s a newsletter, a Facebook group, or even a Discord server, start building your community early. Social platforms might not always show your content to your followers, but a strong community will stick with you wherever you go.
2. Repurpose Content Creatively
You work hard on your content—why only use it once? Turn a podcast episode into bite-sized social media clips, write a blog post, or create an infographic. Repurposing lets you reach different audiences without constantly reinventing the wheel. Remember, great content can have a second (or third!) life.
3. Using AI to Make Life Easier
AI tools are here to help, not replace you. From generating captions to brainstorming titles, they can save you so much time. But here’s the trick: add your personal touch. Let AI handle the repetitive stuff, so you can focus on what makes your content unique—your voice and perspective.
4. Understand Social Algorithms
Forget chasing likes or stressing over followers. Today’s algorithms reward content that resonates. That means even with zero followers, a standout post can go viral. Focus on creating value-packed, engaging content that speaks directly to the people you want to reach.
5. Highlight Others to Build Relationships
Shining a spotlight on others’ work isn’t just kind—it’s smart. Share a great podcast episode, celebrate someone’s milestone, or recommend a helpful tool. Supporting others makes you part of the conversation and builds meaningful connections.
6. Be Yourself—People Come Back for You
Your audience connects with the person behind the content. Sure, a trending topic or big guest might attract attention, but your authenticity is what keeps people coming back. Share your stories, insights, and quirks. Be real, because there’s no one else like you.
7. Outsource to Save Your Sanity
You don’t have to do it all. If something drains your energy or isn’t your strength, outsource it. Whether it’s video editing, scheduling posts, or designing graphics, letting go of certain tasks frees you up to focus on what you do best.
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8. Measure Success by What Matters
It’s easy to get caught up in vanity metrics, but they don’t pay the bills. Instead, focus on results that align with your goals. Did your post lead to sales, sign-ups, or meaningful connections? That’s what counts. Remember, social media success often takes time—be patient and stay consistent.
9. Treat Your Business Like a Top Sponsor
Think of your content as prime ad space for your own business. Be the sponsor of your own events, or mention your products, services, or projects naturally within your posts. If you’re passionate about your work, let it shine through. Your business deserves the spotlight just as much as any sponsor.
10. Make Your Profiles Work for You
Your social media profiles are often the first thing people see. Keep them updated and polished, showcasing your expertise and personality. Pin your best posts, update your bios, and make sure your profiles reflect who you are and what you do. In today’s world, they’re your digital portfolio.
Replay of my LIVE ChatGPT Powered Content Creation Masterclass Now Available!
Thanks to everyone who made it to the LIVE ChatGPT Powered Content Creation Masterclass on Wednesday. I’m thrilled to share that it was a success! The engagement was great, and it was amazing to see attendees excited to use ChatGPT to make content creation easier and more effective. The feedback has been fantastic—those who joined found the strategies practical and easy to apply.
If you couldn’t make it live, don’t worry! The replay, along with the handouts and ChatGPT prompts, is available for those who purchased the 2025 Social Media Content Planner & Guide.
If you haven’t already purchased the 2025 Social Media Content Planner & Guide, it’s been a best-seller on Amazon year after year, and I highly recommend grabbing a copy. It’s available in both Kindle and paperback versions, and comes with $377 worth of free resources. I’d say it’s a no-brainer!
Kindle:
Paperback:
Get it now and email your receipt to [email protected] to get your FREE resources OR purchase the Kindle edition for instant access.
Community Pharmacist, Family run, Caring for the Dublin Community for almost 70 years.
4 周So was I Louuse, Ross had so much content & I was trying to catch as much as I could.
Community Pharmacist, Family run, Caring for the Dublin Community for almost 70 years.
4 周This was a really enlightening episode Louise. I bought Ross’ book last month and am reading one chapter a day as part of my daily reading. The book has is well worth investing in.