10 Facebook Ads features you should take advantage of right now

You know it and chances are almost everyone saw it when swiping through Facebook feeds - Yes, I'm talking about Facebook Ads.

Whatever you are trying to sell, there are people using Facebook who might be your potential customer in the long run. Facebook makes it relatively easy to recognize your perfect audience and drive conversions through attention grabbing ads.

With campaigns literally for your every needs and a targeting option more than any other platform, reaching out to achieve your marketing objective is now easier than ever. 

With over 1.8 billion people bouncing between Facebook, Instagram and Messenger, believe me. It’s a hot take to sell your products and services.

Facebook has a broad range of fantastic ad formats, targeting options, and campaign types. 

Here are my top 10 Facebook ads features to get you started!

1. Facebook Pixel

Whatever ads you post on Facebook, it is vital to keep track of the stats, If you get an insight on your user's behavior, you should take advantage of it.

Facebook's tracking pixel tracks actions that include things like adding an item to a cart, content views, making a purchase, and completing registration.

The tracking pixel will help you measure conversions, optimize your ads and gain valid information of the Facebook users visiting your website. Get to know more about Facebook Pixel

2. Retargeting

After you've done everything and tracked your customers, you will now need to do something like a follow-up. To reach people who have already interacted with or checked out your business in some way, you can make use of Facebook remarketing! 

Facebook tags these people through web cookies or Facebook pixel. Your remarketing ads can then be displayed to those people as they go through their Facebook News Feed! This way, they will remember you and even convert them using your offers.

Facebook Messenger Bots

Messenger bots can be now created by businesses to ensure a continuous conversation with your customers, even without a human presence.

Facebook's chatbots have high potential in terms of customer service and sales. They can give automated information, FAQs, take orders, help users purchase products or services, or provide dispatch notifications and even automate the process of converting a lead to a paying customer.

3. Lead Ads

In spite of being a cheap and highly effective ad format, Facebook Lead Ads also cancels out the need for people to visit a landing page on your website.

This ad allows you to obtain relevant information from potential customers using Facebook on their mobile devices. 

These ads can be used to get people to sign up for your email newsletter, offer deals, schedule appointments, and many more. Though as easy as it sounds. You have to take the lead to a sales process that as simple as possible. 

Your audience won’t have the patience to fill down every detail in a form. This is one of many small points we miss out and have a huge impact on your Facebook Ad conversion.

4. Interest Targeting

Facebook has various types of people with different interests, and they all share the platform for multiple purchases. Targeting a user based on their interest is useful to drive potential customers to your website. The interests can be activities, hobbies, or pages they've liked.

Facebook's interest targeting is useful for finding people who could potentially buy your products or services.

You will be able to reach a specific audience based on their interests, activities, and their engagements. Combining the interests will aid you in extending the specific reach of your ad.

5. Demographic Targeting

Did you know that you can target people based on their location, gender, age, political views, job title, or specific life events like birthdays or anniversaries? Now you know!

Facebook also offers financial targeting for you to display your ads to specific people earning above a certain amount. If you are selling an expensive/high end product, you can make sure it is delivered to people who can afford it. 

6. Behavioral Targeting

Are you looking to target the people who are interested in your stuff?

Facebook's behavioral targeting is all about reaching people based on their past shopping behaviors, intent, device used, travel preferences, and other characteristics.

Facebook, with the help of third-party partners, uses data to figure out specific behaviors, online and offline.

Facebook will match up the data with user ID's, and allows advertisers to target audience segments based on many purchase behaviors.

7. Carousel Ads

Telling a story with appropriate visual content is an excellent way of getting your message across. Facebook has found a way to merge both the elements with Carousel Ads. It can be thought of as a twisty soft-serve of digital marketing.

Carousel Ads allows you to display multiple images or videos in the same ad unit with the ability to link each image or video directly to a various pages of your website.

These images can be used to highlight your products, features, or promotions.

If done correctly, these ads can impact your conversions and CTR positively.

8. Engagement ads

People who are most likely to engage with your posts are more valuable to your business, right? It may look funny to your potential customers if they don't find customer interactions.

When people interact by liking, commenting, and sharing your stuff, there are more chances of your business to get recognized to a wide range of potential customers.

Engagement ads help you make your Facebook page look highly popular with anyone checking your business out! Facebook will display this type of ad to people who are likely to engage with your post.

It is not just about getting a lot of comments and reactions, but people want to be a part of the community. It is natural for any user to think, "if the business is so prominent, where are all the customers?"

With this ad format, you will look great and might win over many people that visits your page and discover a unique, engaging business.

9. Video Ads

A lot of users engross themselves in watching videos on Facebook every day. If you can create videos that can either be educational, entertaining or inspirational, people will remember you when they are in the market.

Video ads are an excellent and cheap Facebook ad feature that will help you in catching your potential customer's attention. These ads also help you deliver strong brand recall and high engagements.

If you feel your audience is not engaging with your full-length videos, you can always make use of Facebook GIF ads which are just as dynamic as a regular video ad, or maybe shorten the playtime of your video ads.

10. Website Conversion Campaigns

The primary purpose of a Website Conversion Campaign is to get people to perform a specific on-site action after viewing your ad.

An "Action" can mean anything. It could be people viewing your website, someone adding an item to a shopping cart, or a visitor completing a purchase.

If the objective of your ad is to get people to do something specific on your website, you should think of executing a website conversion campaign.

Alright, with all these ad features, you are one step closer to your Facebook Marketing Success!

Need any help for your Social Media Marketing or Facebook Ads?

Comment below or send me a message, I'll do my best to help you out.