10 Examples of E-commerce Brands Using Headless Shopify Stores
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It's now safe to say that headless commerce is no longer a temporary fad, but a reality in the eCommerce domain. Using a headless architecture, Shopify store owners have more control over how to deliver their shopping experience.?
The wonderful thing about headless technology is its ability to "decouple" the frontend (or presentation) layer from the backend layer. As headless shops continue to proliferate, let’s look at 10 leading examples of Shopify eCommerce stores – and how they are leveraging headless technology.
With their eco-friendly sneakers and shoes designed for both genders, Allbirds is a popular U.K.-based brand in the online retail world. Since its inception, the brand has been using the Shopify platform for its eCommerce operations. Check out their "Our Best Selling Gifts" section which features their top-selling products each day.
Enabled by the headless architecture, Allbirds has a simple store design that is also fast and flexible. This approach also allows the brand to deliver a consistent customer experience for every visitor – irrespective of their device or location.
Canada-based clothing company Kotn is another example of an eCommerce brand using headless Shopify technology. Having said that, this brand was initially hesitant to adopt headless technology.
Powered by Shopify Plus, Kotn provides a fast customized out-of-box shopping experience that has helped it acquire more customers. Among its “coolest” features, Kotn shoppers can quickly roll over multiple clothing images – and add size to the selected product. Along with faster loading, the website or storefront can be updated in a few seconds.
Shogun is another popular example of a retail brand using Headless Shopify. The Shogun platform allows retail merchants to build fast and attractive storefronts – customized to their business needs. Additionally, Shogun General allows the brand to sell its merchandise – and showcase their next-gen offerings.?
This retail brand is also invested in content management systems like Shogun Frontend or Contentful with a variety of CMS applications. Along with fast loading, Shogun provides true flexibility to retail merchants to personalize their eCommerce offerings.
As a washable shoe and bag brand, Rothy’s follows the principle of “doing things differently.” It came as no surprise when the brand switched from a monolithic to a headless architecture. With this innovative architecture, this brand could easily add expansion stores across the globe.?
Rothy's also used the headless framework to reuse backend data – like product catalogs, product categories, and more – for different front-end stores in each region. The headless technology also allowed the company to go international at a faster pace.
Popular for their temporary tattoos, Inkbox is a Canada-based company that is associated with trendy designs and collaborations. With their headless Shopify platform, the company can quickly process hundreds of online orders at the same time.?
This online store also makes it easy for customers to upload their tattoo designs. Check out their "Picked For You" section, which provides a personalized experience for each visitor. The website also features auto-playing videos, a "Shop the Look" section, and "Click to play" videos.
Among the leading brands in the fitness space, Peloton has transformed this domain with its use of technology, design, and community of users. With its Peloton app, this brand is making workouts accessible to everyone. The headless approach allows the brand to make upgrades faster and simpler for its community of users.?
Besides workouts, Peloton also offers online fitness classes, which also require frequent updates and added functionalities. The headless store design allows this fitness brand to maintain its services in sync and order.
As a renowned cosmetics and beauty brand, Victoria Beckham Beauty follows the philosophy that “beauty should complement and empower the dynamic life you lead.” To keep up with their dynamic changes, VB Beauty opted for the Headless Shopify framework – instead of redesigning their eCommerce systems.
The headless architecture has enabled the brand to customize every aspect of its frontend store – right from product selection, to product categories, and payments. VB Beauty also leverages Shopify APIs to manage their inventory and product information.
As a renowned wellness brand, Recess is in the business of selling healthy sparkling water to health-conscious consumers. Just like their brand appeal, Recess’s website expresses a feeling of being “calm, cool, and collected.”
With its headless architecture, the Recess store has a bespoke functionality with animations across every page scroll. This architecture also enables this brand to distribute online content and to customize their storefronts across the globe.
Germany-based Paul Valentine is a retail company that sells premium jewelry and accessories. To grow its business in international markets, the company adopted the Shopify Headless technology to build customized stores in North America and Europe.
Its headless architecture is now extended to 24 regional storefronts – with every storefront having a unique design. The jewelry brand also uses Shopify API to unify content across many regions.
Last on the list, Verishop is a multi-brand retailer that sells clothing, accessories, cosmetics, furniture, and much more. With its headless website, Verishop supports a customized URL structure that is SEO-friendly and provides a customized shopping experience on each brand page.
Its headless approach also enables a more fast and responsive website, which loads only necessary components and reduces overall latency.??
Conclusion?
As discussed in this blog, we have seen how the Headless Shopify architecture is enabling eCommerce brands to become more flexible and customizable. Through these 10 examples, eCommerce brands can easily add more digital touchpoints and expand stores to grow their business to the next level.
Gaggle Social aims to serve our diverse and expansive industry, we do this not only through our recruiter free platform but also via resources such as this blog, we hope you found this blog informative and insightful for your eCommerce business. Feel free to get in touch with us – if you have any questions.