10 essential tools every social media marketer needs in 2022

A time has arrived that marketers need tools to expand moreover what we’re doing/ Tools that will help them automate monotonous processes, improve their talents, and cooperate more effectively.

The life of a marketer is defined by promoting goods and services, generating leads, boosting sales, and enhancing brand image utilizing different marketing tools and tactics.

There are tens of thousands, perhaps even hundreds of thousands, of possibilities available when it comes to digital marketing tools, with at least a few hundred options available for each channel or task type.

Essential Marketing Tools

A marketing tool can be a technique, a strategic plan, an app, or a specific software used to advertise goods or services to increase a company’s sales.

Let’s read along and discover our choice list based on our expertise.

Canva

The tool of choice for marketing teams to produce graphic material that can be utilized in a variety of marketing initiatives is Canva.

The best thing about this tool is that it offers professional design templates that allow you to create beautiful graphic content without having hardcore graphic design skills.

Visually can assist you in producing a broad variety of material, whether you want to produce eye-catching infographics that draw viewers into your writing or movies that will educate viewers about your goods or services.

Our Canva & Vistacreate (Crello) integrations can help you get the job done in just a few clicks. The integrated buttons within Publer save you time linking accounts and designing right within the platform.

Publer

Are you in need to create, schedule, track, upload, and organize all your social media workflow? Look no further than in Publer you can find all of this and more. Integrated with Unsplash, Canva, and VistaCreate, Publer will help you save time crafting your most appealing post. It has helped hundreds of thousands bulk schedule their posts for a long period while also helping them find the best hashtags for their theme.

Publer is a social media management software designed to help businesses manage content across the most popular social media platforms. It is a versatile tool that aids entrepreneurs and social media marketers not only to have an evergreen and updated social media profile but also to track their performance. It even has an app in public Beta testing.

Facebook Ad?Manager

When in need to create ads on Facebook, Instagram, or even Messenger, the only place you can turn to is Facebook Ads Manager. This tool helps you create, manage and track your ads or even campaigns on these platforms. This is a free platform that anyone can access and that anyone can benefit from.?

For an improved experience, we suggest switching to Facebook Ads Business Manager to secure your Ads account. You can give your employees full or partial access to your campaigns without the need to hand over important login and password information.

SEMrush — Social Media?Toolkit

Some of you may already be familiar with SEMrush for its valuable SEO tool, but did you know that it also offers an interesting Social Media dedicated one? SEMrush’s Social Media Toolkit can help you improve the overall productivity of a social media manager.?

You can use the tool to make posts and track their effectiveness. You can also compare your success to that of your competitors and make interesting Ads of your own.

It is composed of 4 major sections: Poster, Tracker, Ads, and Analytics.

As you can see, SEMrush Toolkits are collections of various reports and tools that you can personalize to aid in a deeper understanding of your campaign. Even though you may not have all of them, you can tailor your Toolkit to suit your needs.

Bitly

A famous tool amongst marketers, Bitly was created long ago to improve the appearance of links by shortening them. Every year, millions of users create billions of links across the world, from individuals to small businesses to big enterprises.

To guarantee the safeness of the link created all of them are encrypted with HTTPS. Of course, the tool prides itself in advanced security settings that aid them to provide support to corporate or even government-mandated policies.

You can shorten all your Social Media post links automatically through Publer. You just go through a quick setup and all your links will be automatically shortened in the future.

InShot

The most content we are lately consuming is videos. But to create impactful videos you need a powerful tool. Inshot is a free app that helps users add music, transition effects, texts, filters, and emojis without the bugger of the watermark. This intuitive and simple-to-use, video editing tool helps marketers, influencers, and many more to perfectly craft the videos they want to publish on their social media profiles.

A few of its key features are: exporting the video in HD quality, adding your own music or voiceover, fading in and out the audio, adding animated stickers and/or texts, adjusting the speed, splitting the video, reversing the video, and many more.

Mention

Are you creating a new social media strategy? Are you working on a new campaign to increase brand awareness or to launch a new product? Pause for a moment and listen. Pay attention to what people are saying online about you and your brand. Mention is helping brands and agencies search on the web, for their audiences’ thoughts about them.?

Why does anyone need this tool? Knowing where you stand in the thoughts of your audience will help you improve your brand, and understand their needs, it can help you promote relationships and create leads while also protecting your reputation.

Rapidtags

Is your business or client YouTube focused? We suggest one of the easiest tools that will help you generate SEO-optimized tags for YouTube, Rapidtags. The best part? It is Free!

Sure you can also go and rely on Google for keywords, but its suggestions are usually very general and often not what the marketer might need. On the other hand keywords in the title of the video and the description can be crucial in the distribution amongst your ideal audience.?

This tool will help you find the right ones and generate impressions and valuable clicks for promoted videos.

Vidooly

How is your video doing once you posted it? Are people liking it? Are they sharing it, commenting on it or does it need improvement? Through its top-notch insights, Vidooly assists online video publishers, marketers, media firms, and agencies in succeeding in digital video across all platforms.

Analyzing millions of videos per day, this tool provides audiences insights, video rankings, brand safety scores, etc. This is a great tool for businesses that are working on expanding and improving their brand through video creation.

Inflact

This tool was specifically designed to increase Instagram growth. Do you need more user interaction? You can turn to Inflact. Guessing each time the right hashtags for your social media post can become draining. This AI-based search engine will generate them automatically for you.