10 Essential Tips for Mastering Event Marketing Success ???

Welcome to "The Gen," our bi-weekly newsletter filled with valuable marketing tips and how-to's. In this edition, we share ten tips to enhance your event marketing strategy.

In a virtual world, do physical events still matter? Absolutely! They offer a 360-degree sensory experience that enables personal interaction and connection. Discover our top 10 event marketing tips for success

1. Timing:?Choose the timing of your event carefully. Consider seasonal factors and check for potential clashes with other events in your industry or local area. ?
2. Audience:?Define your target audience and address their specific challenges, needs and interests. ?
3. Outcomes:?Clearly set event goals and align your marketing efforts, accordingly, using measurable key performance indicators (KPIs). ?
4. Venue:?Select an appropriate venue with good transport links, parking and facilities that match your needs. ?
5. Planning:?Plan all event logistics, required tech, materials, and essentials, in good time.
6. Brief:?Prepare speakers and panellists in advance to ensure talks are relevant and thematic. ?
7. Design:?Create stage designs, marketing collateral and branded merchandise, ensuring enough time for print and production. ?
8. Content:?Create a content plan, using appropriate marketing channels to promote and broadcast your event, and consider using an event hashtag for engagement. ?
9. Staffing:?Ensure you have the right staff who understand your company and know what their roles are at the event
10. Follow-Up:?Deploy a post-event strategy with pre-prepared collateral for an efficient follow-up.

As a result of following these event marketing tips, you can maximise the impact of your event and be able to swiftly follow up on any warm leads afterwards. To find out more, read our blog.

We're here to help.?

Need help with your event planning and marketing? Contact us to discuss how we can ensure your event is a resounding success call?01884 255999?or book a?discovery call?to learn more.

Why not ask us about our monthly marketing retainers to save you time and ensure?your marketing efforts receive the attention they deserve?

Boost Your Event's Buzz with the Magic of Video! ????

Why not use?video to promote your upcoming event or capture its essence??

Videos captivate like no other marketing medium, creating intrigue, and emotion, and telling your event's story with vigour and energy.

Showcase past event highlights or offer a sneak peek of what's to come. Social media loves video, ensuring maximum engagement. Plus, video analytics lets you easily track engagement rates.

Furthermore, there's the added SEO bonus that video can enhance your website's rankings on Google.

So, are you ready to amplify your event strategy?

Ask us about our complete video production services. Let's spark your event's success! Call 01884 255999 or email?[email protected].?

About Oxygen

We're a full-service?marketing communications?agency – with an emphasis on client service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Get in touch

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk