The 10 Essential Stages of Product Marketing

The importance and creation of a Product Marketing functions have exploded over the last few years, much of this due to the rise of SaaS and technology. However, it is just as applicable and crucial in other industries and for very good reason, the purpose of this post is to highlight why and the role they play in delivering commercial value.

Why Product Marketing?

Product positioning and brand messaging are critical for any business to:

• Stand out and differentiate in an increasingly crowded market
• Make complex products easy to understand
• Clearly show the value a product can deliver to the customer

And this is where a Product Marketer is worth their weight in gold.

How do Product Marketers work?

The importance Sales and Marketing allignment is a story often told and for a very good reason. However to ensure commercial success, it is the Product Management and Product Marketing functions that provide a solid foundations for the commercial Sales, Marketing and Customer Success functions to create long-lasting relationships

What is the difference between Product Management and Product Marketing?

Typically, businesses who do not have Product Marketing split crucial responsibilities of communicating the value between the Product Management and Marketing teams.

Not having a Product Marketing function often overloads the individuals required to take the work on, in addition the skillsets/expertise required are not usually something a Marketer or Product Manager possess. Even the best products have fail if they are not positioned well, no matter how good the marketing team are!

To highlight the importance of a Product Marketing function I have put together "10 Essential Stages of Product Marketing"...

10 ESSENTIAL STAGES OF PRODUCT MARKETING

Keen to hear some of your product marketing challenges and stories...

As usual, please do...

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