10 Effective Copywriting Examples

I stumbled upon a copy written for a very popular motorcycle apparel brand. I got quite the laugh reading through it.

I was like “how did no one spot this and stopped it from entering the mainstream?”, anyway, I do not want to sink my nose deeper into how cringe-worthy this copy was but I kept wondering how the copywriter was able to hit the publish button, perhaps he felt guilty as soon as he did, perhaps he just hit the button absentmindedly.

That copy made quite a strong mental impression on me, I will remember it for years at least.

Now to avoid falling into that same pit the copywriter in my story fell into, I am putting out these effective copywriting examples to help you draw inspiration from the best hands in the game and come out with crisp and outstanding copy that will earn you a good conversion rate.

What Is Effective Copywriting?

Effective copywriting tells your prospects what they need to know to move and make a purchase or how to contact you for more information.

Irrelevant details clutter the minds of your audience, which increases the possibility of them forgetting the most vital aspects of your advertisement.

Effective copywriting is that which converts toward your marketing goals. Your goals could be any of the following. You need to begin with an understanding of your goal:

#1. Encouraging prospects to reach out to sales for a conversation about their needs

#2. Encouraging prospects to sign up to receive emails from you

#3. Building awareness that your brand exists

#4. Encouraging prospects to purchase on your website

Powerful Copywriting Examples Every Marketer Needs to See

#1. The Engaging Email

How many emails do you delete without opening them? And what makes you open the ones you open into?

Usually, it is because:

You have confidence in the sender and want to hear what they have to say, or you can’t repel the subject line.

None knows this better than Laura Belgray from Talking Shrimp, the empress of?email marketing?whose?conversion rates?are soaring through the roof.

Here’s a typical email from Laura:

#2. The Dollar Shave Club

The moment The Dollar Shave Club launched itself to the world with its in-your-face viral video, it took an outstanding position in marketing with a unique brand voice.

They speak to their prospect, who knows how awkward and expensive shaving can be.

Through their copy, Dollar Shave gets to the point, be it through an advert, videos, or their website.

Take this banner ad here as an example:

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