10 Easy & Effective real estate marketing ideas – why going niche is a clever idea

The real estate industry is not a straightforward path and in the past decade showed some interesting ups and downs. In a market where the competition is fierce, you’ll need expert online and offline marketing skills to set yourself apart from your opponents. While real estate agents are still necessary in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A recent study showed that 90% of buyers use the internet to begin their house hunting quest, or before investing in land. If you're not active, engaging, and networking online, then you're missing out important opportunities.

Our team at Al Ruwad has put together some tips and tricks that will help you generate leads and drive sales:

1.      Set up yourself in social media: Make sure you are present on all the social media accounts (Facebook, Twitter, Pinterest, Google+, and even Instagram to showcase your property). Interact with users, share good press, and promote your properties + add social sharing to property pages.

2.      Keep an eye on the competition: How are your competitors doing in the market? What are they sharing and what strategies are they using? Make sure to avoid their mistakes and replicate their success.

3.      Be within reach: Make yourself easy to contact.

4.      Create a killer business card.

5.      Hire a photo pro: In one sense, you’re not selling just a house or a land, but all that the area has to offer. Bringing a professional to take high quality photos will pay off.

6.      Create a newsletter/email campaigns: Be consistent – According to John Jantsch, veteran marketing coach and author of Duct Tape Marketing, “consistency builds trust.” Whether it is about producing a monthly newsletter, a quarterly report, a reoccurring event in your market, or always returning calls within a certain amount of time, establishing consistency in your approach to business will build trust over time: the foundation for solid relationships.

7.      Consider going niche: If the competition in your line of business is focusing on residential or commercial real estate, go for land. This is a strategy that Al Ruwad team has adopted and it proved to be a winning card. Lot and land buyers need different information than buyers of existing homes. Relevant details like buildable area, set-backs, restrictions, status of utilities and improvements, site maps and even environmental studies help buyers imagine the living experience the property could offer; and builders and developers to better evaluate the property for their next project. Our land and project management experts can help any investor, from the ones looking to build their dream home, to developers looking to build a hotel, a school or a hospital.

8.      Keep in touch: An aftersales team to contact your buyers even after months of a closed deal is a valuable tool. Real estate is not about closing deals, it’s about building relationships and staying in touch.

9.      Find your target: Appeal to the ideal buyer. Anticipating the potential buyer allows you to customize your listing to appeal to that buyer.

10.  Create S.M.A.R.T. goals (specific, measurable, attainable, relevant, timely) – From a recent article entitled “12 Things Successful People Do Differently,” the authors suggest that successful people tend to create S.M.A.R.T. goals. This surely holds true for real estate professionals.