10 Easy and Cost effective Ways to Brand Your Small Business

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Branding and brand identity are important aspects of marketing that a business can benefit from immensely. When it comes to small businesses, branding is put on the back burner because of the high marketing costs involved. But small business owners, who want to establish their businesses and carve a niche for themselves, should consider developing their brand identity. Here are 10 simple and low-cost ways to do it.

Brand Message

If there is anything that the major brands have in common, it is a strong message. Your first step, therefore, is to create a branding message that is simple, yet strong enough to make a point about how your company is different from the others in the industry. The message should be easy to comprehend and should be good enough to encourage your potential customers to choose you over your competitors.

Logo

The next step is to have a brand logo that your customers can identify your company with. The design and the color of your logo may not be a major factor in bringing your customers to you. However, every time customers see the logo, they should be able to connect it to your brand message. While you don’t have to spend a lot of money on developing a brand, you should certainly make sure that the color and the design of the logo are in sync with your company’s image and its values.

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