10 Digital Marketing Trends to know Every Digital Marketer and Business
Prince Jha
Digital Marketer ? Founder ? Martech ? Believe in Process ? Follow me for Digital Marketing Hacks
Each digital marketer must continue to learn and upskill as the speed of change increases every year.? Professionals interested in the future of digital marketing must keep up to date with digital marketing trends.
A solid understanding of algorithms, new features, and changes gives you an advantage in marketing and allows you to create the most effective campaigns for your company.
In the last couple of years, voice search optimization, AI in campaigns, Chatbots and Personalization are on the news.
Here I am going to discuss the top ten digital marketing trends which should follow by every small business. These trends fall under various categories such as Search, social media, website, lead nurturing, and more.
These are the top 10 digital marketing trends that every small business should consider when planning digital marketing. So, let's start with the first one which is changing the marketing landscape...
1. AI in Marketing
This is our #1 Digital Marketing Trend.
All the talk has been about Artificial Intelligence and how it will revolutionize our lives. The change is already underway, but we do not realize it.
60% of internet users have used an AI chatbot to solve multiple websites and app queries.
The majority of the content we consume on social media platforms is fine-tuned and analyzed by AIs. This allows us to stay more engaged with our posts for extended periods. This technology is so incredible that it is expected to become a $190 billion industry in 2025. Digital marketers have an incredible opportunity to take advantage of this high-tech tool.
2. Marketing automation
You can see automation in the email funnel, lead generation, chatbots, quick and responsive support, and many more.
Automation allows you to personalize your Email marketing, Personalization leads to 26% more Emails being Opened.
AI-powered automation tools allow you to personalize your email messages by analyzing the data you collect about your subscribers and then using that data to deliver the right message at the right time.
3. Voice search Ready
One-third of all Google search results are currently attributed to voice search. By 2020, it is expected that this will increase to one-half. According to a recent study, good SEO can help you rank well in voice search.?
You can also optimize for voice searches using keywords and phrases that sound like people speak, rather than what they would type into a search engine. Optimizing for voice search can be done by creating a FAQ page on your site that answers any questions customers might have about your product.
4. Marketing overload
Are your prospects paying attention to all the content? This year, focus on creating better content and less of it to keep customers returning to your site.
Instead of creating blog posts full of SEO keywords, create a few longer, more valuable pieces of content each month. It is possible to stand out with content that answers customers' or prospects' questions in a way that no one else is doing.
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5. Google My Business is now more important than ever
Google My Business listings are ranked higher in search results. Many searchers do not bother clicking through to websites or paging below them. GMB provides all the information they require.
You can make sure that your Google My Business page is well-maintained by regularly adding photos, videos, offers, or videos and updating your description. Google My Business now allows you to add Posts. Consider your GMB result like a website. Add all the information you can.
6. PPC advertising is a new way of advertising
Google's search engine results page is becoming more crowded. Fewer people are paying attention to the ads at the top. Google's algorithm has improved in delivering relevant ads.
If a customer doesn't scroll further, even being at the top of organic search results won't get their attention. If you haven't already, PPC ads should be a part of your marketing plan.
7. Omnichannel marketing
Prospects may use multiple digital channels to research your business. A prospect might search online for your business and find your Google My Business listing.
They may click through to your site and read your reviews. Your digital marketing efforts must all work together to promote a consistent brand message.
8. Chatbots
Conversational AI software, also known as chatbots, can be used to interact with prospects in many ways. These include helping them navigate your site, answering common questions, suggesting additional products, and engaging on social media.
You can program Facebook Messenger bots that will answer your Facebook messages. This saves you time and gives your followers fast responses.
9. Online video
YouTube is already the second most visited website in America, trailing only Google. YouTube is the most popular website for Gen Z. They are the first to see YouTube videos.
Video will make up more than 85% of consumer internet traffic by 2022.
Popular ways to draw attention are videos that demonstrate how to do something, solve problems, interview industry professionals, or give an insider's view of your business. A YouTube channel can be created for free and allows you to show your videos to a broader audience.
You might also consider getting influencers online to review your products. It can make a big difference in your business.
10. Tell your story
Customers want to have an honest conversation with businesses. They want to hear your story. Transparency is key to your business, your employees, and your values.
Live-action and short-term video content, such as Stories, on Facebook, Instagram, or YouTube, can create a sense of intimacy and immediacy that can help you build a relationship with your target market.
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