10 Digital Marketing Tools Which Can Make Your Life Easier

Whether you are a digital marketer, SEO specialist, content writer, or social media professional, you might be using certain tools to enrich your productivity as these tools aid in reducing man hours. Being a marketer, I am also not untouched by the influence of these tools. However often, it’s puzzling to start with a new tool as we doubt its usefulness before using the same. Also, it’s very challenging to keep testing new tools as the options seem to be extensive.?

Here I have mentioned about 10 marketing tools, which I have personally tried and tested. ?In this post, I am not talking about Google tools, Canva, Buffer as these are famous tools, which most marketers are quite familiar with. Also, the objective of this post is not to promote any brand but to educate my fellow marketers.? So, let’s start!

Grammarly

This tool helps you to check the quality of your content helping you deal with spelling mistakes and sentence construction errors. Although it comes in both free and paid versions, you can go with the unpaid version as it is enough for your regular tasks. However, for content editors, a premium plan can be useful as it guides you further about punctuation, choice of words, etc.?

URL: https://app.grammarly.com/

Sharethrough

If you are a blogger or content writer, this tool will be of tremendous help as you can check the quality of your post’s headline. You just need to enter your blog headline and you get all required suggestions for improvement. The tool provides overall engagement and impression score of your blog title.

URL: https://headlines.sharethrough.com/

Blog Topic Generator – HubSpot

For budding writers, this tool can be a lifesaver with different types of title suggestions. You just need to enter 1 blog title in the search box, and the tool offers you 5 more choices of titles.? However, this is just without registration. You can unlock close to 250 title choices once you sign up.

URL: https://www.hubspot.com/blog-topic-generator

Hotjar

Ideal for website owners and digital marketers, Hotjar provides in-depth information about website visitor’s experiences. You will get valuable insights about the most clickable section of your website be it the Contact Us page or pricing page etc. Also, complete recording of the sessions, which will guide you about the user journey with your landing pages thereby providing you with details, about where users are dropping off. Hotjar comes in both paid and free versions. If you have a website with huge traffic, a paid version will be useful as there are some limitations in recordings.

URL: https://www.hotjar.com/

Leadfeeder

This is not a free tool although you can get a free trial option to test the product. The tool is beneficial for lead generation providing you rich information about the visitors who are landing on your website. You get information about companies, whose representatives have visited your website.? It also sends qualified leads directly to your CRM and email.?

URL: https://www.leadfeeder.com/

Spyfu

Analyzing your competitors is very important if you are a marketer and Spyfu assists you with the same. This tool is used by SEO and SEM professionals for analyzing competitors’ keywords, backlink strength, top pages with clicks, and Google Ads history. However, these data just provide you with an estimate with no 100% accuracy. Still, these stats can be of great use when you are planning your digital marketing strategy.

URL: https://www.spyfu.com/

Copyscape

Another great tool for content writers and website owners, Copyscape provides accurate information on any kind of copied content. You just need to enter the website URL and it will provide you with website information, where similar content is posted. This is a free tool but it has some paid models as well. If you want to check your content through the copy-paste model, you need to go for the premium version.

URL: https://www.copyscape.com/

Copyleaks

With the popularity of AI tools like Chat GPT and Google Bard, it has become a hassle for content editors to identify human content. However, Copyleaks can come to your rescue even with its free model. You just need to paste the content in the provided box and run a scan. The tool informs you if the content is written by a human or AI tool or if it is a mix of AI and human efforts.

URL: https://copyleaks.com/

ImgOnline

Imagine your designer is on his or her week off and you have an urgent image to resize and post. Here ImgOnline will be your life savour. With this tool. You can resize any image as per your need in just a few seconds. You can the output in Jpeg and Png formats. A good part of this tool is, it’s free to use. So just bookmark it.

URL: https://www.imgonline.com.ua/eng/resize-image.php

ChatGPT

The post will be incomplete, without mentioning ChatGPT, which is a great AI tool for marketers. You can get information almost about any topic. You can use it to make your content better, get blog topic ideas, generate social media posts, do market research, and a lot more. However, you need to use the right prompt for better results. Although ChatGpt can be an excellent tool for content creators, human effort is required to customize those as per your needs. The work of this tool is to reduce your man-hours.

URL: https://chat.openai.com/

Although there are many other tools, I have used, the above marketing tools are frequently used ones. These tools will enable you to become a smart worker and excel in your professional career. Do let me know other tools that you have tested and used in the comments section.?