10 crucial building blocks for your brand.

10 crucial building blocks for your brand.

1. Passion  2. Reputation  3. Promise  4. Originality  5. Difference
6. Name  7. Appropriateness  8. Consistency  9. Perception  10.Value

This is sometimes a 1 hour talk, but is condensed to '15 minutes' when I spoke to fellow SME owners in Bristol, so do excuse the rapidness!! Attendees do go away with a worksheet with 30 questions to answer and a lot to think about - here's a taste!

If you want me to share my passion on branding at your event or member organisation then please do get in touch.

要查看或添加评论,请登录

Jason Flinter的更多文章

  • WHEN LOVE AND HATE COLLIDE

    WHEN LOVE AND HATE COLLIDE

    PART 1: The bad and the ugly Do bear with me on this read! The ‘Good’ comes at the halfway point, but I do feel I have…

    1 条评论
  • To kill an original thought

    To kill an original thought

    Being original is not for the feint-hearted and in my profession it’s positively draining. After a fine stroll along…

    3 条评论
  • Keep your promise, keep your customers

    Keep your promise, keep your customers

    If I had to pin down the definition of branding it would definitely be something like, "The Promise To Your Customer" I…

    7 条评论
  • I'm pretty sure I've seen that somewhere else!

    I'm pretty sure I've seen that somewhere else!

    So what do you do when you notice someone is using ‘your' logo? Panic? Get angry? Sue the company? Sue your designer?…

    2 条评论
  • Customers don't buy WHAT you sell

    Customers don't buy WHAT you sell

    Part of a branding company's job (or marketeers job) is to make sure their clients’ customers choose to buy from them…

    2 条评论
  • A Brand is : Passion

    A Brand is : Passion

    You may have heard the saying “If you love what you do, you’ll never have to work a day in your life” So, we're…

  • We’re not just a bunch of bankers

    We’re not just a bunch of bankers

    Whilst I like NatWest’s modern re-fresh on their 1968 logo and the contemporary infographic styling of the marketing…

  • Build Trust Through Consistency

    Build Trust Through Consistency

    I had the great pleasure of being invited to talk at the HR Dept's annual conferecne to discuss their brand with the…

    2 条评论
  • The Imperial Plan

    The Imperial Plan

    Would you like to invest in a music project all about World War One inspired by Harry Patch, the Last Fighting Tommy?…

    1 条评论

社区洞察

其他会员也浏览了