10 Creative Strategies To Increase Online Sales and Grow Your Brand

The success of a business is directly tied to increasing sales, which spikes in revenue along with creating an exponential value. Higher sales are directly proportional to funnel improvements further setting the stage for more effective sales to both new and old customers. So, being acquainted with smart tips will guide you to win over more customers, achieve the sales results you are looking up to and grow your brand in this process.

Focus on these 10 proven strategies for increasing online sales and growing your brand –

1.Content Marketing As A Medium To Fuel Sales Funnel

A company's online sales funnel transforms visitors into customers who progress through the buyers' journey. Marketing is the driving force propelling potential customers to take the right direction through the sales funnel. The thriving strategies and techniques of Social Media Marketing, Email Marketing, Pay Per Click Ads, Search Engine Optimization, Website/App Marketing and Paid Marketing are complete with carefully planned content in the form of both images and texts. Thus, a wisely planned and prepared sales funnel furnishes the buyers with needed fuel to travel up the sales funnel and finally end up purchasing your product or services.

2. Creating Buyer Persona

To whom should the products and services be sold? A crystal clear knowledge about this ideal steer online sales generation. A buyer persona symbolizes a compass – your proposed marketing campaign has to resonate with the buyer persona.??

According to Hubspot, a buyer persona is a customer’s semi-fictional representation based on market research and real data regarding the ideal customers.

So, in a nutshell, a buyer persona is a customer's image having all behaviours, values and characteristics deemed to be the perfect customer for the business.

A complete clear and effective buyer persona for generating online sales summarizes the entire profile comprising demographic information like gender, age, marital status, ethnicity, education level and household income, together with factors stating their behaviour patterns, goals and motivations.

3. Formulating Buyer’s Journey?

Once you are clear and confident about whom you should sell, now it is time to be sure of the way to bring them to the website for which you will have to formulate a buyer's journey. A buyer's journey is a roadmap, comprised of three stages guiding the ideal customers through a process and converting them into prospective loyal and long-term buyers –

• Awareness Stage – To understand and find a solution to his/her problem, the buyer researches it.
• Consideration Stage – Buyers clearly understand the problem and search for methods to get them solved.
• Decision Stage – Buyers checks on all the available options to decide the best for solving their problem.

4.Utilizing Analytics To Know The Customers’ Journey To Your Online Store.

Analytics tools, like Google Analytics, are perfect for researching how the customers who are purchasing are finding their way to your online store. Henceforth, concentrate better on your marketing efforts. Likewise, to efficiently and wisely utilize time and marketing resources, you can accordingly create blog posts, Facebook Ads, Google Ads, and Social Media posts as necessary.

5.Keep SEO In Mind And Work On It

Customers need help to find out your website or online store and your business products and services. So, specifically, work to improve search engine rankings for the terms or keywords/keyphrases the customers are using to search your business.

6.Ensuring Website Speed Optimization

Fast-loading websites always catch the audiences' attention, giving them confidence about quick and convenient purchases. Further, it reiterates the significance of ensuring ease and accessibility of the website to customers. So, regularly checking for website speed as a part of website maintenance to optimize the website speed to ensure it is running faster, even impacts SEO ranking while ensuring least to no bounce rates.

Similarly fixing broken links, general site security and unresponsive rankings influence the optimal website speed and retain a good SEO ranking. On the whole, it will boost the purchasing experience of customers.

7.Offering A Side–By–Side Comparison of Similar Products

Shoppers can have a comprehensive view of the value they could get from a product of different costs when they are offered a side-by-side comparison of similar products. It is the simplest upselling way. Value and pricing comparison prevents them from going back and forth between the product pages for considering upsell offers. Hence, they can better visualize the higher value. Thus, you benefit from better conversions.

8.Promoting Upsell Offers By Setting Up Retargeting And Remarketing Ads

Based on the customers' activities, that is what are they browsing or purchasing on your website, you have to display products on your website for introducing them to better options giving them "value for money". Retargeting and Remarketing ads are yet another effective channel for upselling products.

9.Sending Out Behavior-Based Automated Emails

The integral to creating a buyer persona is to get insights into customers' behaviour. Customers decide the products and services to buy according to their unique personalities and ways. So, sending out emails based on buyer persona's behaviour helps in connecting with them better, while leading them to decide to buy from you.

Examples of commonly used behavior-based emails send out are –??

a.Weekly newsletter emails

b.Welcome email series

c.Free trail email series

d.Birthday greetings

e.Weekly newsletter emails

f.Email drip campaigns after customers access an opt-in offer

10. Answering All Objections and Questions On FAQ or Product Information Page.

Only how much has been told to them is all the customers know about your products and services. To generate online sales, you cannot ignore answering your buyers' questions and objections. In Adweek's published study, it has been found that 81% of shoppers first do online research about a product or service before they buy. They shall not be interested to complete purchases if they do not get answers to their questions.

So, consider every possible question likely to be asked by a customer, and provide answers. Add these details to the Product Information Page or FAQ page.?Even buyers should get customer support by speaking to your staff to get answers to their questions. It resolves the objections and even aids the customers going in for repeat purchases.

Business survival is solely dependent on online sales generations. While it is true, that success is not an overnight journey; patience and time are the keys. That is why remaining consistent with the discussed strategies will gradually earn you eventual results. In this way, your business will start taking over and move to the next level.