10 creative lead generation ideas - PART 2

Part 2: Lead Generation Ideas Continued

6. Commenting on external blogs

Another top tip to attract new leads is to comment on external blogs. However, it's important to remember that simply leaving any old comment won't cut it. To make an impact (and catch the attention of potential customers), provide valuable and insightful information when choosing to leave a comment.

This could mean sharing statistics relating to your industry or utilising your professional expertise to answer a particular question. But be careful not to use this as an opportunity to blatantly promote your business. Instead, focus on delivering value to the reader. ?

7. Marketing automation

Have you heard about marketing automation? It's a growing trend among agencies, especially in the world of digital marketing where data is king. Not only does it help you save time and resources, but it also delivers effective lead generation.

To get started, you'll need to find the right CRM software that fits your business objectives. Then, you can create workflows that align with those goals. Once you have everything set up, you can use automation to streamline a variety of channels like email and chatbots.

Email:

·??Automation allows sending triggered emails when a lead takes a specific action.

·?Drip campaigns are useful for building relationships and repeatedly exposing your brand to potential leads.

Chatbots:

·?Can automate lead generation activities.

·?Interact and engage with leads across multiple high-traffic platforms like your website and social media pages.

·?Can act as a form of triage to handle customer queries, allowing your team to focus on higher-value interactions.

Although automation can assist in bringing leads to your business, it's important to remember that direct interaction will still be necessary at some point. Nevertheless, automation can be an efficient lead-generation method, especially at the top of the funnel.

8.???Create an interactive quiz

Want to learn a fun and effective way to get to know your website, visitors? Creating an interactive quiz is just the ticket.

Not only will it get your visitors engaged with your site, but you'll also gain valuable insights into their preferences and interests.

The key is to make the quiz interesting and worthwhile. Make sure it's engaging enough for visitors to be willing to share their contact information in exchange for their quiz results. For example, you could offer a personalized assessment of their skills, knowledge, or personality based on their answers. Or you could give them a tailored solution to their problem based on their responses.

To make this strategy work, design the quiz to align with your business goals and objectives. And don't forget to make it visually appealing, easy to use, and mobile-friendly so that visitors can access it from any device.

Once you've generated leads through the quiz, it's crucial to follow up with them promptly. A good way to do this is by sending a personalised email with additional information or resources based on their results. By doing so, you can establish a connection with your leads and increase the likelihood of converting them into loyal customers.

9.????Video marketing

Video marketing has become an increasingly clever way to generate leads in recent years. The reason for its popularity is that videos are incredibly engaging and can quickly capture the attention of potential customers.

By creating content that resonates with your target audience, you can raise brand awareness, educate viewers about your products or services, and ultimately drive more leads to your website. Videos can also be easily shared across different channels, which introduces your brand to a wider audience.

One of the most significant benefits of video marketing is that it allows you to showcase your brand's personality and values uniquely. By creating videos that tell a story or demonstrate the benefits of your products or services, you can connect with potential customers on an emotional level and establish credibility.

Always ensure that your videos are high quality, informative, and engaging. Additionally, it's important to optimise your videos for search engines and include a clear call-to-action to encourage viewers to take the next step.

10.????Create templates to complete tasks

Many businesses rely on certain templates every day, such as employee schedules, content calendars, and market research sheets, to keep their operations running smoothly. However, creating these templates can be a time-consuming process.

As a marketer, you can provide value to potential customers by offering pre-made templates that they can use to simplify their day-to-day tasks. By doing so, you not only save them time and effort but also establish your credibility and expertise in your industry.

For instance, let's say you're a social media marketer. You could create a social media content calendar template that includes all the necessary components for planning and scheduling posts, such as post type, copy, and images. This can be a huge time-saver for businesses that may not have the resources to create a content calendar from scratch.

But how does this generate leads?

When you offer these templates for free, you can also collect contact information from potential customers in exchange for downloading the templates. This allows you to build your email list and continue to nurture these leads with relevant and helpful content. You could also offer customisation services for an additional fee, by allowing customers to tailor the templates to their specific needs and can lead to them becoming paying customers for your services.

Need help with your lead generation campaign?

At BeeBrilliant Marketing, we specialise in providing personalised marketing services that can help you achieve your business goals. Our primary focus is on driving traffic to your website or physical store, generating more leads and improving customer engagement.

We work closely with you to understand your business objectives and develop a strategy that aligns with them. Our team of experts uses advanced data analysis and customer profiling techniques to identify your target audience and create tailored marketing messages that resonate with them.

So, if you're looking to boost your sales and grow your business, get in touch.