The 10 copywriting rules that generate 80% of the sales. Infographic Included.

Here are the little know secrets about copywriting used by most brands to generate more than 80% of their sales. You can apply them too.

#1. Use simple words

A confused reader will always says "no".

Write like you're talking to a smart 12 year old.

Bad Copy:?Heatmapping and conversion funnel technology.

Instead:?See where users click, move, and scroll.

#2. Use super specific examples

Specificity gets the attention of those who care.?

Examples remind them of the pain.

Bad Copy:?The most used photo app.

Instead:?Never run out of storage on your phone again.

#3. Communicate Benefits, not features

Flashy tech won't sell if you can't answer: "What's in it for me?"

Bad Copy:?Mobile money transfer with no service fees.

Instead:?Settle up with friends for free. From takeout to tickets.

#4. Speak your audience's language

Good copy communicates information– but great copy leaves a lasting impression.

Steal killer copy by talking with your customer.

Bad Copy:?Boots that work great in every situation.

Instead:?Made for wherever you're going.

#5. Write with an active voice

Move the action (verb) to the front of the sentence.

This emphasizes the benefit and gets to the point faster.

Here is an example that can be used with video streaming site.

Bad Copy:?Content can be watched anywhere and your subscription canceled anytime.

Instead:?Watch anywhere. Cancel anytime.

#6:?Shorten your sentences

Short sentences are easier to read.?

How? Present one idea per sentence. Remove redundant words.?

Bad Copy:?The best place to stay informed on breaking news, presented in an entertaining way.?

Instead:?Stay informed and entertained, for free.

#7. Address underlying motivation

Even the most analytical audiences are motivated by emotion.

Example when when selling B2B product:

Bad Copy:?What financial, health, status, or selfish benefit is in it for them?

Instead:?How does the individual benefit from the business' success?

#8. Use headlines that promise value

90% will only read the headline.?

Make it count:

? Acknowledge common objection

? Make value obvious

? Build sense of urgency

Bad Copy:?Public speaking: Tips and tricks.

Instead: How to nail your presentation even with stage fright.

#9.?Use social proof

Let your existing customers do the selling for you.

Effective social proof describes a transformation the customer experiences.?

Bad Copy:?I love how user friendly the app is.

Instead:?I saved $213 the first time using the app.

#10. Be direct towards action

Copy moves the reader towards action. Everything else is literature.

Make every sentence a step closer to the desired outcome.

Bad Copy:?We've got a variety of plans for every budget.

Instead: Pick a plan that works for your budget.

Here is a simple infographic that sums ups the 10 points.

Wrap

Follow these rules to 80/20 your copywriting.

1. Write with active voice.
2. Get super specific with examples and second person point of view.
3. Direct readers toward action.?
4. Address your prospects’ underlying motivation.
5. Choose simple words over complicated ones.
6. Shorten your sentences.
7. Use your target audience’s vocabulary
8. Write headlines that pique curiosity and promise value.
9. Leverage social proof.
10. Focus on product benefits rather than features.

That's all.