10 Common Google Ads mistakes and ways to avoid them
Many people complain that Google ads are not working for their business after investing huge amounts of money with bad results.
We have been with Google Ads for 5 years and review many Google Ads accounts each month and keep seeing the same errors repeated across all accounts.
In this article, we discuss 10 common errors that can be easily fixed.
?? 1) Sharing Search and Display Networks:
When setting up a search campaign, Google Ads selects the default search and display network option. In most campaigns, the display network devours a lot of money and without conversion. Advertisers don't filter which network works for them, but this phase of the Google campaign should be considered the highest priority to get the maximum budget on the profitable network.
?? 2) Use a broad match keyword:
In the Google search campaign, the default setting for adding keywords is largely appropriate and used by most users. Google's algorithms try to get the most traffic for broad match keywords, but that traffic is irrelevant and unlikely to result in a conversion.
You should use the exact match or exact phrase keyword type when you have more control over the search term. Both match types will help you get quality traffic and a potential audience.
?? 3) Don't use negative keywords:
When we review new accounts, we usually find that people don't work on the campaign search term, which means they don't place negative keywords to avoid unwanted and irrelevant clicks. Be sure to work on the search term to improve the quality of traffic to your business. Quality traffic helps drive more sales/conversions.
?? 4) Using a single ad group:
Most people set up a single campaign/ad group with a few keywords added, create an ad or two, and continue to add new keywords to the same ad group frequently over time. In the long run, this becomes a big problem. The large number of keywords in an ad group reduces the Quality Score and the relevance between the keywords and the ads. This has a significant impact on the overall campaign performance.
Use most or few relevant keywords in a single ad group, which will help improve your Quality Score, OR you can opt for SKAG (Single Keyword Ad Group).
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?? 5) Lack of product separation:
In a shopping campaign, people don't separate products on the bottom label, so they often end up spending a lot of money on products that don't perform well. This requires excluding unproductive products and focusing on profitable products. Remember the 80/20 rule when running Shopping ads, you can get 80% revenue from 20% products.
?? 6) Missing promotional offer:
Business owners give special discount offers on products on special occasions or during festivals. However, most advertisers don't use them correctly in search, display, shopping, and video ads. Make sure your bidding strategy is powerful for each type of campaign to get the most benefit and increase your sales.
?? 7) Missing Product Rating/Reviews:
People generally don't use ratings/product ratings in ads. But actually, you can greatly improve campaign performance by using ratings/ratings on your ads. If you have enough ratings/review data on your website, you can ask Google Merchant Center to display your product rating/review along with your ads. This helps increase CTR, traffic volume, and conversions.
?? 8) Missing geographic optimization:
People target specific countries to promote products or services, but don't dig deep enough to check which state or city gets the most conversions. They do not exclude sites that consume the budget without converting. So be sure to optimize for geographic targeting in Deep Label and allocate the maximum budget to the locations that convert the most for your business.
?? 9) Post individual ads:
In most cases, advertisers serve individual ads in ad groups. However, there must be at least 3 ads in each ad group, and each ad must be unique and have its own USP. This helps attract more potential audiences, gives Google a good selection and serves the most relevant ads based on the user's search terms.
?? 10) Run a display campaign on the mobile app:
Another common mistake is not excluding the mobile app from display campaigns, which is often a waste of money. Display campaigns get the most clicks from mobile apps unless you exclude them, and app traffic isn't right for your business. Therefore, make sure to exclude the location of the mobile application before activating the display campaign.
I hope this post helps you.
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