10 Clever Ideas to Rock your Holiday Marketing Campaign
With Halloween knocking the door, we have officially entered the holiday phase. There’s hustle & bustle everywhere we turn around with long queues of shoppers going crazy at the counters. A lot of excitement and anticipation is in the air and people have geared up to welcome the holiday season with new vigor.
Now is the time to start your preparation for your Holiday Marketing Campaign Strategy.
As an e-commerce marketer, how well are you prepared for the busiest season of the year?
The National Retail Federation considers “Holiday Shopping” a season comprising full months of November and December, which is usually about 55 days. The traditional Black Friday kick off to the season seems to be over. Halloween and early November are when the Holiday Season now seems to gear up.
Nearly 40% of Americans begin their holiday shopping before Halloween.
The figure is estimated to only increase with more sales events will be extending outside the normal “Holiday Shopping Season”.
An average American spends approx $786 on holiday purchases and usually spends about $107 on them.
Expectations are that retail holiday sales in 2017 will top $1 Trillion dollars between the months of November and January this year.
Hence kick off for the holiday season to sell some stuff.
As a witty online marketer have you build upon your marketing ideas to rush in more prospects?? It’s no longer an either-or phase. Being a savvy marketer you have to craft your holiday marketing campaign using the right tools to target the niche audience.
Creating the right buzz and reaching to the right customer is critical when all your competitors are pulling out all things possible to attract your customers’ attention and money.
Have you planned out your way to survive in this fierce competition??
If No! Then start planning how you can get your crowd hooked on your site. You can use social media to expand the reachability and success ratio of your marketing campaigns.
It helps marketers to better align with their niche audience and develop a better engagement with intended content. If your emails get your messages heard, social networking further helps it reach beyond your limits.
Listed below are some tips by which you can extend your email marketing range and add some social flavor to your vacation campaigns. Before you launch with cheerful holidays strategies, remember these 10 rocking ideas.
1. Got Mobile Friendly?
The very first thing, is your site mobile optimized? If you plan to advertise, even if it’s a display or an ad for the holiday season, this is the basic requirement. Over 20% of online customers made their holiday shopping through a mobile in 2016.
What's more, the year 2017 is relied upon to see the figures rising further. Even if people don't purchase gifts this season, they are definitely going to use their mobiles, to browse for the same. So you need to ensure that your website makes the best first impression on mobiles and tablet devices.
2. Plan a Campaign Calendar
It's better to plan and keep things organized. If you intend to be ahead in the game, be an early bird. Outline your dates in the calendar with deliverables lined up. Set the days when to start and end of the campaigns or promotions, when you need a landing page for your website or any updates are required or not.
You will then need to settle on the different marketing platforms you will use during this time to promote your business. One must be ready to pay somewhat more for their Adwords or Facebook campaigns. This is the most appropriate time for advertisement. Again – you are not the only one, there are some incredible marketers out there who have hands-on experience in planning better campaigns.
3. Post a Holiday Gifting Guide
From clothing to toys to jewelry to chocolates, design an elaborate guide featuring all sorts of gifting options. Let your team pin down all probably things that can help people in picking the gifts for their loved ones this holiday season. Regardless of what your niche audience is, you can include fantasy gifts or festive ideas to indulge diverse people including women, men, kids, teens, friends, and families. A holiday-themed gift guide can be an awesome idea to engage individuals who need suggestions to pick their gifts. Remember to mention the specific budget within which people like to make their purchases. The price list often aides in making a straight path to checkout, with less cart relinquishment, and less post-holiday returns.
4. Make your Holiday Campaigns simple to share.
Your goal is to catch your clients' attention and then inspire them to like, comment or share your content or offers within their network or friends. That way, an entire new crowd hears about your business, with the suggested support of your clients. What a competent approach to convey the desired information. Make sure of…
● Adding social share symbols on top of your newsletters, so that readers can share your content easily with a single click only.
● Keep your tweets short and sweet so others can retweet within Twitter's 140-character constraint.
5. It's all about being Creative
If you have an incredible message with your website being mobile friendly and prepared to rock, you need to lock on creating innovative content that is both engaging and compelling. As creativity needs to be consistent and synched with the generated content. Pick on colors that mark a sense of urgency among customers. Since the shade red fortifies spending, retailers will deliberately mesh red into their promotions and presentations during this phase. We have all observed a red Macy's Christmas promotion a greater number of times than we dare to check.
Another way to enhance the creativity factor is to have multiple test structures based on which you could evaluate what works best for you. Moreover based on the results the best creative work can be sequenced which showcased the right message to the right customer. Eventually, the opted process should land your customer directly in the check out process justifying the customers’ journey in the sales funnel. You will have to include well-known products displaying their key highlights and benefits.
6. Modify your message for each system.
Tools relatively make it easy to share your email content on social media channels. But, don’t excessively automate your marketing message as there’s always a risk of losing your personal touch. Turn out to be more familiar with your preferred audience and their favored social turf. Then, draft an altered message for each type of customer. Post those associations on your email newsletters on Twitter, Facebook, and LinkedIn - wherever your preferred group of individuals contributes much of their social time.
7. Invite email sign-ups through Social networks and Mobile marketing
Holidays are great times to develop your mailing list, as well. Keep in mind to…
● Post sign in interfaces over your social networking accounts.
● Incorporate a "Join My Mailing List" box to your site and Facebook pages.
● Invite your crowd to join your mailing list by messaging you (if your email service provider offers this element).
8. Take Interest in Social discussions and Impel New content.
Focus on client discussions and criticism when you post on Facebook, Twitter, and LinkedIn. If sometimes any conversation catches fire, bounce in yourself and fan the blazes to prop it up. Draw in clients in social discussions, and utilize their contribution to create thoughts for future email content that they'll likewise need to share.
9. Make a Sense of Urgency
You have to use some sales triggers. Retailers will vigorously depend on a few psychosocial triggers to draw in buyers to their stores or sites. They will put limits on sales items, offering "gifts" with your purchase, time constraints on advancements ordeals, and so on. These strategies are utilized more during special occasions to connect to a motivated purchaser present in each one of us. Try triggering the senses in the shopping lovers in any way that bodes well.
10. Thank your Customers
The Holiday Season is the time when we reflect the year, considering family parties or get-togethers. This is likely an awesome time to thank your clients too. Treat your clients like family and interface with them on the diverse online networking platforms. Offer your appreciation towards them for being your client or a customer.
One approach to manage ascend out from the gathering is to send hand scribed cards. This is the time when you'll pass on welcome to your loved ones and allies. Envision what your customers or clients would state or feel getting an earnest card from the business that they have been secured. Would you not feel great?
Post a simple “thank you” on various social media sites:
● YouTube
One approach to standing out of the crowd is to send hand scribed cards. This is the ideal time when you will send out greeting cards to your friends and family members. Imagine what your clients or customers would state or feel getting a sincere card from the business that they have been engaged to. Would you not feel astonishing?
Setting aside the extra time and efforts acknowledges your client that you gave a second thought for them. There's a really a decent chance they’ll feel great and like to share about this experience on social networks with their companions or family.
You can likewise say "Thank You" by giving your own client or customer base –particular discounts, offers or rebate coupons. Everyone cherishes on cracking a good deal. A great many people love discussing it as well.
Draw in your clients early with your planned sales promotions. You need to gain revenue by fall deals, for instance, the last minutes holiday purchases. Utilize your online networking channels to help get the message out about your campaigns.
With 2017 Holiday Shopping Season rapidly drawing nearer, grab this chance to strike early and design your campaigns. This will enable you to turn, roll out improvements to creative and relevant email marketing and adjust to any unanticipated contender campaigns that may match yours.