10 Brilliant Strategies to revolutionise Your Amazon Sales Using ChatGPT
Renu Bisht
Empowering Brands to Thrive in DTC & Ecommerce Biz | Amazon - Flipkart - Shopify - Meta - Google - Marketplace | Strategy | Revenue Growth | P&L | Growth Marketing | Consumer & Market Insight | New Product Development
If you're an Amazon seller seeking new techniques to produce content for your listings and promotional strategies, using ChatGPT and OpenAI is worth considering.
Ever since its debut in November 2022, ChatGPT has sparked intense discussions and now generates more than 24,000,000 weekly Google searches. Its remarkable capabilities have prompted various industries, including education, fashion, e-commerce, travel, and marketing, to participate in this ground breaking venture.
Lets explore 10?Brilliant Strategies for Growing Your Amazon Sales Using ChatGPT
1.?Use it in keyword research - All you need to do is enter a question related to your product, and the AI-powered tool will generate a list of relevant keywords that can be incorporated into your product descriptions and titles.
Prompt : Create a list of keywords for an Amazon ad on organic sunscreen lotion for women
When you provide your question, ChatGPT will generate a list of keywords and key phrases relevant to your query. If you want to expand the search criteria, you can provide more specific and detailed information in your question. Additionally, you can instruct the AI tool to exclude long-tail keywords or avoid using jargon to obtain a larger number of results that align with your objectives.
Utilising ChatGPT can significantly enhance the efficiency of your keyword searches. However, it's essential to regularly review your keywords as consumer trends may change over time.
2.????Create a product copy from scratch
Leverage ChatGPT to produce product titles and descriptions that emphasise the unique features and benefits of your product. Subsequently, utilise these insights to craft compelling descriptions that provide valuable information. Employing this approach can differentiate your brand on Amazon and increase its visibility.
Prompt - Create an Amazon listing title for Organic sunscreen lotion for women that is between 150 and 200 character long.
Generally, Amazon imposes a limit of 200 characters for product titles, but it's crucial to double-check as criteria may vary by category. Additionally, you can direct the AI to incorporate the most relevant keywords for your product.
Prompt - Create 5 Amazon listing bullet point for Organic sunscreen lotion for women
Prompt - Create product description for Organic sunscreen lotion for women
3.????Create a captivating headline for Brand ads & Display Ads
When creating headline ads, such as Sponsored Brands ads on Amazon, it's essential to highlight the benefits of your product. Amazon enforces strict guidelines for this type of advertising, including a 50-character limit. By feeding these variables into ChatGPT, you can establish a solid foundation for experimenting with new headlines that can captivate your intended audience.
4.????Improve customer service response
ChatGPT can provide you with immediate responses to customer inquiries and concerns, which can be particularly beneficial when addressing a customer's negative experience.
Prompt - Thank the customer for supporting the business. Acknowledge the problem. Apologise for any inconvenience. Address the issue. Offer a refund or a replacement. Be professional and polite.
Prompt - Thank the customer for supporting the business. Acknowledge the problem. Apologise for any inconvenience. Address the issue. Offer a refund or a replacement. Be professional and polite.
Typically, the AI will provide a list of possible responses that may be used as is, but it is crucial to review and determine which answer accurately addresses the issue at hand. Once identified, you can then customise your response further.
5.????Create blog posts and social media content
Using AI tools like ChatGPT can be a great way for busy Amazon sellers to create high-quality blog content that drives organic traffic to their listings. You can either use the tool to generate blog post ideas or even write an article based on a prompt related to your product offering.
Prompt - Make a list of blog topics that highlight benefit of using a sunscreen lotion in summers
Prompt - Write a blog on "Protect Your Skin from Sun Damage: Tips for Choosing the Right Sunscreen"
6. Get Competitor information available in public domain
You can get refined information about your category, industry or product features through chatGPT as well
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Prompt - Who is the competitor of mama earth in baby segment
Prompt - Compare mamaearth baby lotion Vs sebamed baby lotion
7. Listing optimisation
ChatGPT can help your further enhance your existing content
8. Generate backend search terms
You can generate backend search terms with chatGPT
Prompt - what words are similar to body lotion
9. Find a product gap in the market
While you would like to identify a new product for your portfolio, chatGPT can help you find one through right kind of prompt.
Prompt - find a product gap in sunscreen for women market to launch a new product
10. Contact Influencer for your product
ChatGPT can provide you with lists of influencers within specific niches, based on your requirements. These lists can serve as a starting point for your research, although you'll need to verify their current follower count and relevance on Instagram.
Prompt - Give me list of beauty influencer on Instagram with 10000-50000 followers
Prompt - My company name is Commercify360 and Create a short outreach message to Instagram influencer
ChatGPT can help you create compelling and personalised outreach messages tailored to each influencer's unique interests and content style. These messages can significantly increase the likelihood of positive responses and successful collaborations.
ChatGPT can suggest creative content ideas and partnership opportunities to propose to influencers, based on their content and interests. This will help you showcase the value of collaborating with your brand.
ChatGPT can provide insights and suggestions to improve your overall influencer marketing strategy, including best practices, campaign ideas, and tips for maximizing engagement and conversions.
Although AI tools, such as ChatGPT, can provide great benefits as marketing tools for various platforms including Amazon, it is important to recognize that they cannot replace or substitute human ingenuity and expertise. AI tools do not complete the work on their own, but rather serve to expedite and streamline the process.
Kindly note the below points before you actively start implementing these 6 strategies
Please share in the comment section how you have utilised ChatGPT to benefit your business and if it has made a positive impact in your day to say business requirement.