10 Brands With Killer Slogans

According to Entrepreneur.com's small business encyclopedia, a slogan is a "catchphrase or short set of words that are combined in a distinctive manner to identify a product or brand.

When it comes to their purpose, they're essentially mini-mission statements.

For the same reason that companies have logos, they have slogans. Slogans, on the other hand, are a brand's recognizable voice. Both forms pique the interest of customers more than a company's name or product. They're also easier to comprehend and retain.

To what end? In order to leave a vital brand message in the minds of customers so that, if they remember nothing else from an advertisement, they will remember the slogan.

You want your brand slogan to be memorable and bring your brand to life when you're looking for one. Customers will remember your brand better if your slogan includes phrases that express who you are and what you stand for.

Listed here are a variety of famous slogans from many industries, from fast food and automobiles to household goods and pet supplies.

1. MasterCard: "There are some things money can't buy. For everything else, there's MasterCard

As part of an internationally recognized advertising campaign that aired in 98 countries and 46 languages, MasterCard came up with its two-sentence motto in 1997. As Avi Dan reports for Forbes, the campaign's original incarnation was a 1997 TV advertisement in which a father took his kid to his son's first baseball game and paid for his son's hot dog and drink.

According to Dan, Priceless was a viral, social campaign years before there were social media. MasterCard's tagline, "Priceless," is derived from the company's lengthier mission-focused phrase.

Each ad is designed to generate a strong reaction from the viewer. If you've ever attended a sporting event with your father, the first advertisement can bring back memories. Each commercial was designed to elicit a certain memory or emotion. "You have to establish a cultural phenomenon and then continually nurture it to keep it new," MasterCard CMO Raja Rajamannar told Dan. As a result, nostalgia marketing like that may be a strong weapon.

2. Verizon: “We Can Hear You Now.”

Another example of a company that took its time to come up with something that connected with its target market. This slogan was first produced in 2002 under the phrase, "We never stop working for you," and was used by Verizon at the time. Verizon's new motto, "We can hear you," is great since it indicates that the corporation is keeping pace with its customers while also progressing.

With AT&T and T-Mobile remaining two of Verizon's greatest rivals, it continued to compete with other phone carriers even after its founding in 1983. What, therefore, sets Verizon apart? No matter where you go, you have service. Even if your texting or mobile phone alternatives aren't the finest, you'll always have service.

3. M&M: "Melts in Your Mouth, Not in Your Hands"3. ?M&M: "Melts in Your Mouth, Not in Your Hands"

When it came to discovering its primary value proposition, this company didn't waste any time. Chocolate is, after all, just chocolate. Exactly how can a piece of chocolate actually stand out from the rest? With the addition of ease of use as the primary consideration.

There is an important lesson to be learned from this example, which illustrates how important it is to identify something that sets your brand apart from your competitors.

4. De Beers: A Diamond is Forever

In and of itself, diamonds aren't very valuable. In fact, the diamond you bought at the jewellery shop is now worth half of what you spent for it. In the United States, they have become a symbol of riches, power, and romance. For its client, De Beers, the ad firm N.W. Ayer devised and implemented a clever multilayer marketing campaign in the early 1900s.

AdAge rated "A Diamond is Forever" the finest tagline of the century in 1999, and it has been in every single De Beers commercial since 1948. De Beers was trying to convey the idea that a diamond, like a love bond, endures forever. People were deterred from ever reselling their gems as a result of this. (The market would be disrupted and the inherent worth of the stones would be exposed by mass reselling.) Brilliant.

5. Dollar Shave Club: "Shave Time. Shave Money."

This brand's marketing and advertising team has been on several of our lists, so it's fair to assume that they know what they're doing. Dollar Shave Club "Shave Time. Save Money." is a great catchphrase for the company's competence.

Using the service's advantages of affordability and convenience, this witty joke skillfully blends two of them. I like it since it's clever, succinct, and precisely reflects the brand's personality.

6. Meow Mix: "Tastes So Good, Cats Ask for It by Name"

This charming music, performed by cats in Meow Mix advertisements for cats, is well-remembered. With the simple phrase, "Tastes So Good, Cats Ask For It By Name," the company launched their product.

Cats meow because they want Meow Mix, therefore this is the tagline they came up with. It was not only creative, but it also helped Meow Mix establish itself as a distinct brand in a crowded marketplace.

7. Ronseal: "It Does Exactly What It Says on the Tin."

For more than 20 years, Ronseal has been a wood stain and dye business based in the United Kingdom, and its motto perfectly reflects the company's modest philosophy.

Nowhere near as far-reaching as Ronseal's tagline. It doesn't overpromise or underdeliver to its clients. It only serves to promote a useful product. Because it's a catchy phrase. A lack of loudness has a powerful effect on those listening. There are far too many businesses out there who are trying to break through the noise of their competition by being excessively loud and ambitious. As a result, Ronseal developed a tagline that allows the firm to remain where its clients want it to be.

8. The Mosaic Company: "We Help the World Grow the Food It Needs"

The slogan of the Mosaic Company is also its mission statement, ensuring that the brand strategy of this fertiliser manufacturer is in line with the company's primary interests.

As a rule, all slogans should aim to describe the product or service in a way that goes beyond the needs of the company or even its customers. When it comes to the slogan "We Help the World Grow the Food It Needs," "We Help the World Grow the Food It Needs" is more than just a catchphrase for The Mosaic Company.

9. The U.S. Marine Corps: "Semper Fi"

The Latin word "Semper Fidelis," which means "always faithful," is abbreviated as "Semper Fi." The Marine Corps' official motto and seal both feature the saying, which has been in use since the Corps' founding in 1775.

What makes the Marines' motto, "Semper Fi," so memorable? Marines are known for their steadfastness and loyalty, and this story exemplifies those virtues. In addition to being a memorable proverb, it explains why the general public can rely on this organisation.

10. Pitney Bowes: "We Power Transactions That Drive Commerce"

Like The Mosaic Company in the preceding section, Pitney Bowes, a mail and shipping software provider, has the following slogan: Instead, it's geared toward industry leaders rather than end-users.

It's clear from Pitney Bowes' slogan that the company's products benefit the entire ecommerce community by not just helping companies track and deliver their goods. In light of the alternatives, this is a sound strategy. A slogan that read "We Power Transactions That Serve Our Clients' Bottom Line" would be ridiculous.